Professional Bachelor in Digital Communication

The objective of the study program is to prepare professionals within digital communication who are able to manage communication projects, internal and external communication, create digital text and visual communication products, content for social media and other media channels, maintain public relations, effectively work in the local and international markets.

We welcome applications from students from all around the world and from a wide variety of educational systems. We do not take into consideration an applicant’s race, religion, national origin, sex, or country of citizenship in determining admission to the study programs of the SMK University of Applied Sciences.

After studies you will be able to:

• Understand the strategy and tactics of internal and external organizational communication;
• Create content for oral, written, visual, audiovisual, and other types of communication;
• Apply story creation and storytelling theories and models to target the right audiences;
• Manage different digital communication tools;
• Select the most effective ways and channels for information flow;
• Administer the organization’s website and social networks;
• Create relevant, effective, and attractive digital content for the virtual community;

You will study:

• Communication Theory;
• Story Creation and Story Telling;
• Text Writing and Editing;
• Strategic Communication of the Organization;
• Digital Photography;
• Website Administration;
• Social Network Management and Content Creation;
• Google Tools and Services;

• Manager, specialist, or consultant within digital communication;
• Content creator at the digital agency;
• Freelance consultant;