BBA in Marketing

A Bachelor of Business Administration degree in Marketing from Siena Heights University will open many types of employment opportunities for you. With Siena Heights University’s emphasis on communication and ethics, you may confidently choose to start a new career or take your work in the business field to the next level. Through its curriculum and advising, the BBA faculty offers business majors the opportunity to become proficient, engaged citizens. This is imperative in today’s business climate. Approximately 60 percent of the program’s core courses are based on case methodology. Case study sharpens analytical ability and heightens student ability to think and reason rigorously. Other focuses in the BBA program include communication, creativity, and integrative thinking. We want our students to be able to express their creativity through writing, verbal, and visual means, have the skills to detect interrelationships among component parts, and assess their importance in creating solutions.

Clubs And Organizations

The Business Management Association (BMA) is a campus club that welcomes students interested in business (from accounting to entrepreneurship, from international studies to marketing). The club serves three major purposes: education, service, and social enrichment.

Volunteering as a club officer provides students the additional opportunity to develop, strengthen and apply leadership skills.

The Capstone Experience

To complete the major, Business students adopt the role of CEO and present a final case analysis to a panel of local Michigan business professionals —demonstrating the student’s understanding of business’s best practices.

BBA grads often pursue careers in advertising, banking, small business ownership, manufacturing, and retail. Master the skills employers are seeking via an online BBA degree or take classes in person with the option of a concentration. Concentrations include coursework in marketing, management, finance, and more. The curriculum is customized based on each individual student’s path and goals.

Course Requirements for Major

Program Requirements: 33 Credit Hours

• BAM 101 Introduction To Business 3 credit hours

or

• MGT 440 Entrepreneurship And Small Business Management 3 credit hours
• BAM 201 Business Communications 3 credit hours

or

• BAM 441 Managerial Communications 3 credit hours
• BAM 479 Strategic Management 3 credit hours
• FIN 340 Managerial Finance 3 credit hours
• MGT 302 Management Principles And Cases 3 credit hours
• MKT 310 Marketing Principles And Cases 3 credit hours
• MKT 350 Consumer Behavior 3 credit hours
• MKT 351 Advertising And Promotion 3 credit hours
• MKT 436 Marketing Research 3 credit hours
• MKT 460 Marketing Management 3 credit hours

Choose one of the following: 3 Credit Hours

• MKT 320 Marketing The Arts 3 credit hours
• MKT 360 Social Media Marketing 3 credit hours
• MKT 455 Contemporary Sales Force Management 3 credit hours
• MKT 470 Global Marketing 3 credit hours
• MKT 480 Internship Experience 1-12 credit hours
• MKT 485 Special Topics 1-3 credit hours

Cognate Requirements: 20 Credit Hours

• ACC 203 Principles of Accounting I 4 credit hours
• ACC 240 Principles of Accounting II 4 credit hours
• ECO 221 Microeconomics 3 credit hours
• ECO 222 Macroeconomics 3 credit hours
• MAT 142 Statistical Reasoning Via Application And Simulation 3 credit hours

or

• MAT 143 Statistics And Society 3 credit hours

or

• MAT 174 Data Analysis And Statistics 3 credit hours

Choose 3 courses from the list below: 3 Credit Hours

• BAM 210 Business Applications Software 1 credit hours
• BAM 211 Business Visual And Media Technology 1 credit hours
• BAM 212 Business Publication Design 1 credit hours
• BAM 213 Internet And Business Applications 1 credit hour

Total for Major: 53 Credit Hours

Liberal Arts: 29 Credit Hours

General Electives: 38 Credit Hours

Total for Degree: 120 Credit Hours

Other Requirements

1. Transfer students will take 24 major credits in residence - MKT 310, FIN 340, BAM 479, and all 15 major electives.
2. Students who transfer the equivalent of MKT 310 will substitute an approved marketing elective (“validator”) in residence. Marketing validators for MKT 310 include MKT 320, MKT 350, MKT 351, MKT 455, MKT 460, and MKT 470.