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Shorter University Including Robert H. Ledbetter College Of Business BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Shorter University Including Robert H. Ledbetter College Of Business

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

Rome, USA

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Sep 2024

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Introduction

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations.

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