Marketing

The Marketing program of the Salazar y Herrera University Institution - IUSH has a solid humanistic training that goes hand in hand with the integral knowledge and doing, projecting itself as a professional open to the trends of the country and with a broad social and ethical, which will allow you to create or manage the small and medium-sized business, through broad marketing concepts and the articulation of the new guidelines for the evolution of marketing and the consumer, taking into account that relationship marketing will be the differentiating characteristic in the globalized and competitive markets.

The Program emphasizes their training in the strategic field, structured in the direction and management of processes, with a holistic vision of the national and international market of organizations.

The IUSH University Marketing Professional is trained to generate an intersection between marketing and public relations, competent to direct and create current and innovative strategies that aim to increase the profitability of companies.