B.S.B.A. in Marketing
Lawrence Township, USA
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 37,700 / per year **
STUDY FORMAT
On-Campus
* Rider practices rolling admissions
** additional fees may apply
Introduction
Gain a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences.
Study at one of only a handful of NJ schools with AACSB accreditation. Gain the knowledge you need to compete in today’s ever-changing global marketplace. Enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.
A degree in marketing provides students with the knowledge they need to compete in today’s global marketplace. Graduates from the marketing program enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.
Start strong to make it big
Solidify your business acumen with an internship-based independent study.
Concentration in financial services
This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance.
This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.
Program Outcome
A marketing graduate will demonstrate the ability to:
- apply knowledge of the interaction of marketing mix variables with environmental variables and the resulting outcome;
- apply ethical thinking to decision making;
- work with others in team environment;
- use current and emerging technology in the field of marketing;
- demonstrate basic professional skills in oral communication;
- demonstrate basic professional skills in written communication.
Curriculum
As a marketing major at Rider, students have the choice of pursuing one of five marketing tracks: general marketing, advertising, digital marketing, pharmaceutical and health care marketing, or professional selling. These tracks provide all marketing majors with the foundation of knowledge and skills necessary for a marketing career while offering students the opportunity to focus their curriculum on a path that best suits their career interests and goals.
Possible employment opportunities can be found with profit and non-profit and public or private organizations marketing goods or services to consumers, businesses or other organizations.
4-Year Plan
The following educational plan is provided as a sample only. Rider students who do not declare a major during their freshman year; who are in a Continuing Education Program; who change their major; or those who transfer to Rider may follow a different plan to ensure timely graduation. Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.
| Year 1 Fall Semester
Spring Semester
| Year 2 Fall Semester
Spring Semester
|
| Year 3 Fall Semester
Spring Semester
| Year 4 Fall Semester
Spring Semester
|
1 CIS 185 Information Systems Essentials and CBA 110 Business in Action can be taken in the Fall or Spring of Year 1.
2 Students may be required to take MSD 104 Intro to Quantitative Methods based on placement. MSD 104 counts as a 3-credit Free Elective
3-Year Plan
The following educational plan is provided as a sample only. Rider students who do not declare a major during their freshman year; who are in a Continuing Education Program; who change their major; or those who transfer to Rider may follow a different plan to ensure timely graduation. Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.
| Year 1 Fall Semester
JTerm
Spring Semester
Summer Semester
| Year 2 Fall Semester
JTerm
Spring Semester
Summer Semester
|
| Year 3 Fall Semester
JTerm
Spring Semester
|
1 CIS 185 Information Systems Essentials and CBA 110 Business in Action may be taken in the Fall or Spring of Year 1.
2 Students may be required to take MSD 104 Intro to Quantitative Methods based on placement. MSD 104 counts as a 3-credit Free Elective.
Admissions
Program Tuition Fee
Scholarships and Funding
At Rider, there’s no such thing as one-size-fits-all, and our aid packages are no exception. In fact, 99% of students receive Rider-funded scholarships and financial aid. Let us work closely with you and your family to find scholarships and aid that are right for you.
| 99% of students receive Rider-funded scholarships and financial aid | $21.8 Average student assistance package | $71.2 million Total institutional funds awarded by Rider for the 21–22 school year |
Career Opportunities
| 100% of 2020-21 of marketing graduates are employed full-time or continuing their education | 90% of 2020-21 of marketing graduates completed an Experiential Learning Opportunity | $133K+ median annual salary for marketing managers (U.S. Bureau of Labor Statistics, 2021) |
Rider business graduates are so in-demand, they often have more than one full-time job offer at graduation.
Common careers:
- Brand/product manager
- Marketing manager
- Event/meeting planner
- Market research analyst
- Media planner
- Social media manager
Accreditations
Student Testimonials
English Language Requirements
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