BA (Hons) Fashion Management & Marketing

As with all of our undergraduate programs at Richmond, you will commence this program with our broad-based liberal arts approach as you take courses in Tools for Change and Visual Thinking, along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including managerial accounting, marketing, entrepreneurship and microeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as the psychology of fashion and luxury goods, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as sustainable strategic management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This program allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This program ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.