BA (Hons) Communications: Advertising & PR
London, United Kingdom
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 15,645 *
STUDY FORMAT
On-Campus
* EU, international & United States | UK full time: £9,250
Introduction
For this program, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmondtakethe same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this program are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Gallery
Admissions
Scholarships and Funding
A range of scholarships are available for both undergraduate and master's students, see our website for details.
Curriculum
Year 1
Modules
- Foundations of Mass Media & Communications
- Foundations of Business
- Tools for Change
- Research and Writing I
Plus one of the following:
- Foundations of Sociology
- Foundations of Media Production: Sonic Media
Plus one of the following:
- Visual Thinking
- Narratives of Change
Year 2
Modules
- Introduction to PR Practice
- Introduction to Advertising Practice
- Advertising, PR and the Media
- Introduction to Writing for the Media
- Research and Writing II
- Change in Practice
- Data Analysis for Social Change
Plus one of the following:
- Introduction to Visual Culture
- Intercultural Communications
- Digital Society
- Intro to Filmmaking
Year 3
Modules
- Principles of Advertising and PR
- Mass Communications and Society
- Communications for PR and Advertising
- Principles of Marketing
- Social Research
Plus one of the following:
- Video Production
- Cultural Theory
- Creating Digital Images
- Celebrity, Fan Cultures, and the Media
- Psychology of Fashion and Luxury Goods
- Consumer Behaviour
Plus one of the following:
- Service Learning: Digital Collaboration
- Service Learning: Leadership in a Changing World
- Service Learning: Environment and Society
- Service Learning: Global Citizenship and Migration
Year 4
Modules
- Senior Seminar 1
- Senior Seminar 2
- New Media
- Advertising and PR Campaigns
- Senior Project
- Media Ethics and Law
Plus one of the following:
- Web Design
- International Cinema
- Advanced Digital Video
- Propaganda: History & Image
- Digital Marketing and Social Media
Program Outcome
- Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
- Learn from experienced academics and guest lecturers who are industry professionals
- Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China
- Develop strong communication skills in small classes within an international environment, alongside students from all over the world
- Chance to specialise in electives of your choice which could open up specialist career opportunities for you
Program Tuition Fee
Career Opportunities
Graduate Destinations
Below is a list of where some of the graduates of this program have gone on to work.
- BBC, Bloomberg L.P
- EMI Music
- 19 Entertainment
- Omnicom
- MediaCom
- Viacom
- Disney Television International