Bachelor of Business Administration

The 1st year and the 2nd year of the BBA are dedicated to the learning of the core requirement of management. You will attend a wide variety of courses that will serve as a knowledge base for your further studies and your entire professional career.

As part of the program, during the 1st semester of Year 2, eligible students can opt for a study abroad semester. Students can choose one of the Paris School of Business exchange partner institutions and transfer their credits towards the BBA.

The 3rd year of the BBA is dedicated to specialization

You will have the choice between 5 different majors:

• E-Commerce & Digital Marketing
• Finance & Accounting
• International Management
• International Marketing
• Luxury Brand Management
• This last year of BBA will give you the knowledge and practice required to be an efficient and innovative manager of your field of expertise.

Teaching methods

During their studies at the Paris School of Business, students will receive a variety of courses that will allow them to develop their creativity and their adaptability.

The teaching methods are as follows:

• Group work
• Theoretical courses
• Workplace situations
• Flipped classes
• Business Games
• Projects for the semester
• Workshops

Assessment methodology

Assessment is conducted via examinations that guarantee the very highest quality in line with the requirements of Paris School of Business.

Acquisition of skills is validated in the following ways:

• Case studies conducted in written exam format
• Group or individual work on themes linked to the various majors
• Computerized professional simulation exercises
• Case study presentations at the school
• Editing of a professional activity report

According to his or her choice of major, each graduate will have acquired the following competences:

1. A full grasp of all aspects of marketing and commerce
2. The ability to identify and generate all financial aspects of a company
3. Team management and project steering
4. Knowledge and understanding of legal forms and the ability to select the most appropriate one for a company
5. Assessment of the financial viability and needs of a company and definition of the nature and technical feasibility of a project as well as its entrepreneurial outlook
6. Written and oral communication in English
7. Adaptation to the current digital climate
8. Commitment to maintaining the brand image of a product or service and raising its quality
9. Implementation of the necessary processes and procedures for financial control or auditing in order to identify risks and improve the management of a company.

Graduates of the program mainly take up the following positions after several years of professional experience:

E-commerce & Marketing Numérique

• UX / UI Designer
• Digital Marketing/e-commerce Project Manager
• Head of e-merchandising
• Head of Acquisition
• Traffic Manager

Finance & Accounting

• Project Manager
• Financial Advisor
• Client Advisor
• Asset Manager Advisor
• Credit Analyst

International Management

• Head of Department / Profit Centers
• Sales Manager
• Export Sales Manager
• Consultant

Marketing & Communication

• Project Manager
• Promotion Manager
• Sales Manager
• Marketing Researchers
• Business Development Manager

Luxury Brand Management

• Brand Manager
• Head of Luxury clientele
• Head of Luxury Marketing

Continuation of studies

After your graduation, you can also pursue your education. Paris School of Business offers a wide range of programs: Master in Management or Master of Science.