
BBA Digital Marketing
New York, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Dec 2024
EARLIEST START DATE
Sep 2025
TUITION FEES
USD 51,382 / per year *
STUDY FORMAT
On-Campus
* additional fees may apply
Introduction
This innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career.
Thrive in an Exciting Industry
- Take advantage of real-world projects and experiential learning opportunities.
- Assess the impact of digital technology using visual analytics tools and techniques.
- Develop digital marketing communications strategies and analyze the financial impact on firm goals.
Add Opportunities and Experiences
Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degrees to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms.
Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. As digital technologies continue to evolve, marketers must adapt strategies and make business decisions in a continually changing environment. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.
Guest speakers will bring their unique knowledge and perspectives into the classroom. Our professors partner with companies to integrate real-world projects into the curriculum and to provide career opportunities to our students. Additionally, students can join the Interactive and Direct Marketing Lab, an in-house consulting agency that works with multiple clients.
Admissions
Scholarships and Funding
Pace University offers students as much financial assistance as possible. Financial Aid can come in many forms, including scholarships and grants, work-study, and student loans. Financial Aid award packages offered by Pace University typically consist of a combination of awards from these types of aid programs.
General Rules Covering All Financial Aid
- Any combination of tuition-specific Pace-funded scholarships, grants, or awards and New York State or other tuition-specific funding cannot exceed your actual tuition charges.
- All financial aid combined may not exceed your Cost of Attendance.
- You must be matriculated in a degree program at Pace University to receive any financial aid other than Alternative Loans. (Note that some certificate program students also qualify). Matriculated means that you are admitted to and enrolled in a degree or applicable certificate program.
- Generally, students must be enrolled at least half-time (6 credits per semester) to qualify for aid. Exceptions are Federal Pell Grants and Alternative Loans.
- To review basic eligibility criteria for Pace University, Federal, and New York State aid programs please visit our General Eligibility section.
Pace Scholarships and Resources
- Institutional Scholarships and Grants
- Federal Grants
- New York State Scholarships and Grants
- Third-Party Scholarship Resources
Curriculum
First Year
Fall
- UNV 101 First-Year Seminar: Introduction to University Community
- CIS 101 Introduction to Computing
- ECO 105 Principles of Economics: Macroeconomics
- ENG 110 or ENG 120 Composition or Critical Writing
- MAT 104 Finite Mathematics
- Area of Knowledge (AOK)
Spring
- BUS 101 Contemporary Business Practice:
- ECO 106 Principles of Economics: Microeconomics
- MAT 117 Elementary Statistics
- ENG 120 Critical Writing (or Liberal Arts and Science Elective 1)
- Area of Knowledge (AOK)
- Learning Community (LC) Required
Second Year
Fall
- ACC 203 Financial Accounting
- COM 200 Public Speaking
- MAT or ECO Elective
- MAR 201 Principles of Marketing
- Second Language Course
Spring
- ACC 204 Managerial Accounting
- ENG 201 Writing in the Disciplines
- LAW 150 Business Law I
- MGT 150 Managerial and Organizational Concepts
- Second Language Course or Liberal Arts & Science Elective: 3
Third Year
Fall
- MAR 375 or MAR 349 Social Media in Marketing (or MAR 368) Concentration Group A or Strategic Digital Marketing
- FIN 260 Financial Management
- MAR 222 Marketing Research
- Foundation Science Course with Lab
- Area of Knowledge (AOK) and/or Writing Enhanced (WE)
- Open Elective: 1
Spring
- MAR 375 or MAR 349 Social Media in Marketing (or MAR 368) Concentration Group A or Strategic Digital Marketing
- MAR 221 or MAR 343 Advertising Strategy & Creative (or CS 314 or CIS 102Y) Concentration Group B or Direct Marketing
- MGT 226 Business Analytics
- Area of Knowledge (AOK) and/or Writing Enhanced (WE)
- Open Elective: 3
- Open Elective: 3
Fourth Year
Fall
- MGT 490 Business Strategy
- MAR 221 or MAR 343 Advertising Strategy & Creative (or CS 314 or CIS 102Y) Concentration Group B or Direct Marketing
- MAR 351 or MAR 352 International Marketing (MAR 356) International Course or International Advertising and Promotion
- Open Elective and/or Civic Engagement (CE/AOK I)
- Open Elective: 3
Spring
- CIT 231 or CIT 221 Web Authoring and Digital Media (or CIT 241/251) Concentration Elective or Global Networking Technology
- MAR 499 Advanced Marketing Management
- Open Elective: 2
- Open Elective: 3
- Open Elective: 3
Program Tuition Fee
Career Opportunities
Career Options
- Analytics Manager
- Blogger/Social Media Copywriter
- Brand Ambassador
- Chief Marketing Officer
- Community Manager
- Digital Marketing Analyst
- Digital Media Account Executive
- Director of Communications
- Director of Marketing and Social Media
- Director of Public Relations and Social Media
- Mobile Marketing Media Planner
- Search Engine Marketing Strategist
English Language Requirements
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