Bachelor of Arts in Digital Business Management

As a Digital Business Management degree graduate, you will drive and shape digital transformation in companies. You will be familiar with technical solutions, be able to evaluate them from a business perspective, and be aware of the ethical implications.

What is the Digital Business Management degree program about?

The Bachelor's degree program in Digital Business Management prepares you optimally for a specialist or management career in digital transformation.

Thanks to the broad range of modules on offer in the degree program, you will be versatile at the interface of "Technology - Business Administration - Social Responsibility".

Courses within the degree program include, for example

• Digital business models
• Future Work Skills
• Communication skills
• Application-oriented AI & AI literacy
• Business simulation game
• Digital Practice project
• User & customer experience

In the second stage of your studies, you have the opportunity to specialize further in digitalization topics. You can choose specific courses from the catalog of the Regensburg School of Digital Sciences (e.g. from the fields of AI, data analysis, robotics, or social challenges)
No prior knowledge of programming is required.