BSc Marketing
Muscat, Oman
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
OMR 15,300 **
STUDY FORMAT
On-Campus
* open to apply
** Omani students and residents: OMR 13,800 / international students: OMR 15,300
Scholarships
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Introduction
The BSc Marketing program focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialize in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
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Admissions
Curriculum
Year 1
- Principles of Management
- Introduction to Organisational Behaviour
- Introduction to Accounting
- Business Skills
- Foundations of Business Analytics
- Introduction to International Business
- Introduction to Business Economics
- Marketing Principles
Year 2
- Marketing Communications
- Risk Management
- Corporate Social Responsibility and Sustainable
- Business
- Consumer Behaviour
- Research Methods
- Marketing Research
- Organizational Change and Development
- Branding
Year 3
- Professional Placement Year
Year 4
- Marketing Strategy
- Entrepreneurial Management
- Marketing in the Digital Space
- Final Year Project
- International Marketing
- Social Media Marketing (elective)
- Project Management (elective)
- Leadership (elective)
Program Outcome
Objectives
The aim of this program is marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialize in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
A compulsory placement year ensures students further develop their personal and business skills. The program also aims to enhance students’ project management and research inquiry skills by gathering and analyzing data pertaining to a research problem/business challenges related to the field of marketing.