Bachelor of Arts in International Business

A course of study that points the way to the future and offers much more than just specialist knowledge

Do you want to think outside the box and take a holistic view of international business management? Then you've come to the right place because our lecturers will help you develop into a responsible business person with essential soft skills, a broad cultural understanding, and a strong personality during your bachelor's degree. We are convinced that only those who think holistically about business administration and take into account social developments, political, historical, and international contexts will be successful.

Study bilingually or completely in English

In order to be well received wherever you go, you can perfect your English language skills by taking the Bachelor of International Business Study Program in two languages (70% German, 30% English) or completely in English. Seize this opportunity!

If you love the challenge of studying bilingual German/English, you should choose the Bilingual Track. You will get to know technical terms in both languages and thus prepare yourself optimally for a future in both the German-speaking and the international business world. Very good knowledge of German and English is required for this track.

In the English Track, you will study entirely in English, so you should have excellent English language skills for this track. German language skills are not required. In lecture groups with students from all over the world, you will develop your intercultural skills from the first semester on. The track offers international students without any knowledge of German the opportunity to learn German as a foreign language and thus become familiar with the German-speaking culture.

Your course of studies: compact - well-founded - customizable

Our Bachelor of International Business is distinguished by its compact structure. It comprises six or seven study semesters and a bachelor thesis. You will put your theoretical knowledge into practice and expand your international network during three or more internships in Germany or abroad as well as one or two semesters abroad.

Semester 1 - 3: Creating the basis for your bachelor’s studies in international management

The first three semesters in the Bachelor of International Business are devoted to the principles of business administration and company management, economics, financial accounting, investments, and financing, as well as marketing. You will apply your newly acquired knowledge in workshops, project work, case studies, and company excursions. You will also expand your digitization skills during this phase of your studies.

Language is the key: Regarding languages, you can choose between Chinese, Arabic, Russian, Spanish and French, whereas if you start your studies in February you can choose between Chinese and Spanish. Courses on the culture and economy of your international focus are also part of the program.

Semester 4 - 6: Becoming acquainted with the refinements of international business studies

In the second half of your studies, you will choose two concentrations and individual electives that will help you deepen your academic knowledge and strengthen your personal profile. Your own start-up project is now on the agenda, as are courses in business development, corporate management, and business ethics.

Concentrations

By choosing individual concentrations, you have the opportunity to tailor your studies to your strengths and interests. After you have been able to orientate yourself in the first phase of the Bachelor's program, you will have the opportunity to select the focus of your Bachelor's of International Business in a binding manner at the beginning of the third semester. Choose two out of six business management concentrations and set the course for your master's degree or future field of activity. Each concentration will futureproof your career in ever innovating industries and make you a sought-after expert on the international job market.

International Innovation Management (Product Lifecycle Management)

Do you want to know why Apple's innovations are so successful or how companies successfully bring new products and services to market? Maybe you want to become a founder yourself or learn more about product design and agile development methods? Then this is the right concentration for you!

International Procurement, Production and Logistics (Supply Chain Management)

Are you curious how Amazon manages to deliver the desired product within one day or how your supermarket always has everything in stock? Do you want to learn how medium-sized companies build an optimal supply chain or what is behind the term Industry 4.0? Then you should definitely choose this concentration!

International Marketing & Sales (Customer Relationship Management)

Are you interested in why almost everyone in the world recognizes the BMW brand logo? Do you want to know how successful marketing strategies are developed and implemented in companies or what the term customer experience really means? You'll learn all this and more in this concentration.

International Human Resources Management and Leadership

Do you want to lead a team or a company? Are you curious why some employers are so popular and others can't find employees? Do you want to familiarize yourself with modern personnel management methods and know what makes good leadership? You will learn more about this and about many more things.

International Financial Management

Do you want to learn more about how large corporations or medium-sized companies make their investment decisions and what makes the global financial world tick? Are you interested in what is behind the terms Corporate Finance and Asset Management? Dive into the world of international finance with this concentration.

International Governance and Business Development

Can you imagine managing a company yourself one day or taking on a company succession in a medium-sized or/and family-owned company? Do you want to know when and why the timely strategic new orientation of a company decides on the future of the company? Do you want to understand the big picture and strategic corporate management? And you're interested in learning what's behind buzzwords like compliance, code of conduct, contingency planning, auditing, or review? Then this is the right concentration for you!

International focus

When you have completed your bachelor’s degree in International Business you will have excellent chances for a career in another country. With your studies in business administration at MBS, you will be able early on to set the course for life and work in your preferred corner of the world. For this, during the first half of your bachelor's studies in business administration, you will select an international focus with a second foreign language. Here, you will acquire basic knowledge about the economy, law, politics and culture of your region of interest and complete intensive training in a foreign language. You will have a total of six focuses to choose from.

• Germany and the European Union
• Asia-Pacific
• Arabic Countries and the Middle East
• Russia and Eastern Europe
• Spain and Latin America
• France and Francophone Countries

What will I do after my studies? Which doors are open to me? In which professions do graduates of the Bachelor of International Business actually work? These are questions that every student will certainly ask himself or herself not only once during his or her studies. Therefore, we will introduce you to possible job profiles as well as successful MBS graduates and give you some pointers on how MBS prepares its students for life after graduation.

Human Resource Manager / Talent Manager

You will be responsible for personnel management as well as recruitment and administration. You will develop strategies for personnel recruitment and take care, among other things, of new hires or dismissals. You will analyze the positions to be filled, develop a requirements profile or applicant profile, and make the applicant selection. You are also responsible for the qualification, coaching, and further training of managers and employees.

Financial Manager / Fonds Manager / Investment Manager

Among other things, you are responsible for drawing up financing strategies and putting together suitable investment opportunities and combinations (portfolios) with the aim of reducing financial risks through diversification. You will also carry out stock exchange transactions, analyze financial markets and monitor investment strategies in order to develop them further.

Communication, Event, or Social Media Manager

Together with the corporate customer, you will be responsible for communication with their customers, employees, and other partners, plan events worldwide, or, as Social Media Manager, take responsibility for communication on all social networks.

Entry/Takeover of Family Business

You are planning the succession in the parental or family business. Therefore, you will enter the operative business of the company after your Bachelor's degree in order to get to know all areas of the company and to initiate and drive change projects. Working in different functions of the company will give you an overview and vision for the future sustainability of the company.

Company Founder

You set up your own start-up and build it up along the entire value chain of the new company from product development to sales. Among other things, you will be responsible for recruiting and managing employees, maintaining contact with investors, and realizing and securing viable financing.

Product Manager / Brand Manager

What does the job look like? You look after products, services, and brands and ensure successful market positioning. A target group-specific approach is of great importance. You are also responsible for pricing and interaction with the wholesale and retail trade and developing strategies for the introduction of new products or product enhancements. In order to reach the target group even better, you will conduct market and competition analyses, and design sales measures and advertising campaigns.