BBA in Tourism, Hotel Management and Operations Modul University Vienna

Why should you choose Tourism, Hotel Management and Operations?

This program is the perfect choice for high school graduates who have no practical education within the tourism and hospitality industry prior to entering the program. The advantage of this 4-year program is that, with the addition of two uniquely designed semesters, the university will support you in gaining professional experience within the hotel and hospitality industry. After your graduation you will have proof of professional experience in the industry, which is very valuable for your immediate career start.

Dive Into Hospitality

From the very beginning, you will be taught the fundamentals of modern business practices. Introductory courses will guide students through important practical aspects of classical restaurant service, culinary arts, and key concepts essential to manage a business. Courses in Restaurant and Service Management, Culinary Theory and Practice, and Food and Beverage Management will provide you with the necessary practical skills and expertise to successfully engage in professional practice. A successful business requires great communication - further courses will enhance your ability to convey your business ideas and research findings in a professional way. You will learn about different forms of business communication, improve your presentation skills and academic writing, and boost your communication abilities. To keep up in the ever-changing business environment, you will learn the key concepts and principles of problem-solving, critical thinking, decision making, creativity, and teamwork.

The 4-year Bachelor of Business Administration in Tourism, Hotel Management and Operations covers general business administration and managerial knowledge including human resources, marketing, finance, business informatics, economics and financial management, law and communication, and hospitality management, as well as courses specifically focused on hotel operations and management.

The strong focus on innovative information communication technology and sustainable management strategies are unique for undergraduate university degrees in Central Europe. The values-based educational concept with individual mentoring sharpens the students’ critical thinking capacities and enables them to systematically assess the working activities of a business manager. Courses on current industry trends keep students on top of recent developments. A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

Semester 1

• The Hospitality Industry
• Food & Beverage Management & Controlling
• Culinary Theory & Practice I
• Restaurant & Service Management I
• Human Relations & Personal Development

Semester 2

• Hotel Management & Operations
• Rooms Division Management
• Culinary Theory & Practice II
• Restaurant & Service Management II
• Hotel Business Simulation
• Facility Management

Semester 3

• Marketing & Consumer Behavior
• Accounting & Management Control I
• Math & Statistics I
• Critical Thinking & Problem Solving
• Advanced Business Communication
• Sustainability Literacy for Business

Semester 4

• Organizational Behavior & Corporate Social Responsibility
• Accounting & Management Control II
• Math & Statistics II
• Microeconomics
• Academic Writing
• Principles of Business Law

Semester 5

• HR Management & Management Development
• Financial Management & Investment Planning
• Macroeconomics
• New Media & e-Business Applications
• Tourism & Hospitality Business Analysis
• Internship Preparatory Course

Semester 6

• Internship 5-6 months (900h)

Semester 7

• Marketing Research & Empirical Project
• Service Operations Management
• Latest Trends in Tourism, Hospitality & Events
• Revenue Management & Distribution
• Hotel Asset Management
• Managing Talent
• Bachelor Thesis Tutorial

Semester 8

• Entrepreneurship, Innovation & Business Planning
• Hotel Business Development Strategies
• Hotel Property Development
• Strategic Hotel Management
• Bachelor Thesis

Career opportunities for graduates of the Bachelor of Business Administration in Tourism, Hotel Management and Operations:

• Tourism and operations consultant, project manager, event and service co-ordinator
• Resort operator, guest experience manager, communications specialist, tourism marketing manager, activities director, hotel manager

Industry sectors:

• Hotel and real estate development, food and beverage management, spa and wellness management
• Hotel management operations, tourism and travel consultancy