
BA (CE) in Smart Service and Experience Design
Vienna, Austria
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Aug 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 8,000 / per semester **
STUDY FORMAT
On-Campus
* students who do not need visa | students who need visa April 1st
** up to 50% reduction
Introduction
Why should you choose Smart Service and Experience Design?
Our continuing education bachelor programs offer a unique opportunity for for experienced professionals to to advance their professional goals and career prospects. With up to 90 ECTS credits awarded based on your work experience, expertise, and previous education, our students can reduce tuttion fees and accelerate their path to a Smart Service and Experience Design degree designed to preprare you for the job market.
- Beyond Traditional Studies: Stand out in today’s experience-driven world with our interdisciplinary program, combining experience design, digital skills, and management to create innovative solutions..
- Flexible schedules: Pursue your education and open new doors in the business world while managing life's responsibilities.
- Industry Connections: Benefit from our strong network of industry partners and alumni, BGA platform for career development offering valuable cooperations, start-ups cooperations, coaching, and job placement opportunities.
- Real-World Experience: Engage in hands-on projects and case studies that simulate real-world challenges and solutions focusing on sustainability and innovation.
- Personalized Learning Experience: Small class sizes, individualized attention from faculty, and opportunities for mentorship and collaboration.
- Sustainable Impact: Learn to develop and implement sustainable business practices that contribute positively to society and the environment.
Learn How to Improve Customer Experience
Delivered entirely in English, the program provides an international learning environment, enriching your educational experience. The study program integrates design thinking, digital competencies, management practices, and innovation to shape graduates into professionals prepared to meet evolving market demands. Students will approach this program through a sustainability lens. Through our courses in human centric design, digital communication, and service management they will become well rounded managers in the service sector - the worldwide the fastest growing industry.
With a strong background in service management, Modul University Vienna offers cutting edge insight into how to create stellar experiences both in the real world as well as digitally. As Austria's sole undergraduate program in smart service design, students gain exclusive insights, hands-on experiences, and unique opportunities within this expanding field.
Module I: Business Administration
> Organizational Behavior and Corporate Social Responsibility
> Marketing Intelligence
> Understanding Innovation and Design
> Marketing and Consumer Behavior
> Sustainable Business Challenges & The circular economy
> Integrated Marketing Communication
> Sustainability Literacy for Business
Module II: Information Management
> New Media and e-Business Applications
> Fundamentals of Web Programming and Application Development
> Data Science for Services
> Immersive Media Production (VR/XR)
Module III: Quantitative Methods
> Mathematics and Statistics
Module IV: Economics and Financial Management
> Basics of Finance and Accounting
> Microeconomics
Module V: Law
> Introduction to Business Law
Module VI: Service and Experience Design
> Service Operations Management
> Tourism and Hospitality Business Analysis
> Design Lab Experience Economy
> Design Thinking
> User Centered Design: principles, methods
> Fundamentals of Service Management
> Design Lab Digital
> Service Innovation
> Service Design Applications
> Visual Communication and Design
> Service Operations Management
Module VII: Internship
> Must be verified through an official confirmation letter from the employer, which should include a reference letter and/or a performance appraisal from the student’s current or past workplace.
> Through our internship model, you will engage in real-world projects, gaining practical experience and industry-relevant insights that prepare you for your future career.
Apply Now to Design the Future of Smart Services
Apply Now and become a leader in creating innovative and seamless user experiences. Develop in-demand skills in service design, design thinking, digital competencies, management practices, innovation, and experience creation that are in high demand across different industries in order to understand people and their needs and create engaging, seamless and innovative customer experiences.
Program Tuition Fee
Gallery
Curriculum
First Year
Semester 1 (30 ECTS) - Fall
- Basics of Finance and Accounting
- Fundamentals of Service Management
- Design Thinking
- Mathematics and Statistics I
- Sustainability Literacy for Business
- Understanding Innovation and Design
Semester 2 (28 ECTS) - Spring
- Marketing and Consumer Behavior
- Mathematics and Statistics II
- Sustainable business challenges/ The circular economy
- Tourism & Hospitality Business Analysis
- Organizational Behavior & CSR
Second Year
Semester 3 (30 ECTS) - Fall
- Service Innovation
- New Media and e-Business Applications
- Service Operations Management
- Integrated Marketing Communication
- Visual Communication and Design
- User-Centered Design: principles, methods
Semester 4 (28 ECTS) - Spring
- Fundamentals of Web Programming and Application Development
- Service Design Applications
- Microeconomics
- Market and Consumer Psychology
- Marketing Intelligence
- Introduction to Business Law
Third Year
Semester 5 (31 ECTS) - Fall
- Immersive Media Production (VR/XR)
- Data Science for Services
- Internship Preparatory Course
- Design Lab Digital
- Design Lab Experience Economy
Semester 6 (29 ECTS) - Spring
- Internship (900 hours)
Admissions
Career Opportunities
The Service and Experience Design sector has seen unprecedented change due to digital transformation (booking platforms, financial services/banking/insurance, retailing and environmental challenges. Students will also approach entrepreneurship and innovation topics in this program through a sustainability lens. Through our courses in entrepreneurship, human centric design, digital communication, and service management students will become well rounded managers in the service sector, worldwide the fastest growing industry.
Career opportunities for graduates of the Bachelor of Smart Service and Experience Design:
- Experience Designer/Manager, Service Designer/Manager, User-Experience Designer, Brand Manager, Innovation Manager, Interaction designer, Digital Marketing, Customer Relationship Manager, Service Researcher and Consultant, Tourism and Hospitality Manager, Web/App Developer, Design Strategist for Retailing, Financial Services, and Insurance Sectors.
- Business Owner.