Bachelor of Marketing(Minor)
Rochester, USA
DURATION
LANGUAGES
English
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
The Marketing minor allows students majoring in business or other disciplines to explore topics in various aspects of marketing, including digital and search engine marketing, consumer behavior, retail marketing, advertising, and marketing management.
The degree type for a Bachelor of Marketing (Minor) is typically a Bachelor of Science (BS) or Bachelor of Arts (BA) degree. This program is designed to provide students with a foundation in the principles and practices related to marketing, including market research, advertising, public relations, and consumer behavior. The curriculum for this degree program typically includes courses in marketing strategy, consumer behavior, market research, advertising, and public relations. The minor options may include courses in digital marketing, sales, branding, or other related fields. Graduates of this program may go on to pursue careers in marketing, such as marketing managers, advertising executives, public relations specialists, or other related fields. They may also choose to pursue advanced degrees in marketing, business, or related fields.
English Language Requirements
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