Bachelor of Science in Retail and E-Business Entrepreneurship (BSREE)
Doral, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 56,760 *
STUDY FORMAT
On-Campus
* total tuition estimate
Introduction
The Bachelor of Science Degree with a major in Retail and E-Business Entrepreneurship is 120 semester hours in duration. The program is made up of three components. The first consists of 36 semester credit hours of general education. All courses are required.
The coursework in general education is designed to be broad-based and consists of coursework in areas such as the social sciences, mathematics, communications, and humanities. The second component is made up of 54 semester credit hours and provides an entrepreneurship core to all students enrolled in a bachelor’s degree program related to entrepreneurship. This component provides a strong emphasis on business development, management, business law, marketing, product development, and accounting, among other entrepreneurial areas of study. There are no electives available in this component of the program.
The third component is related to the more narrowly defined area of Retail and E-Business Entrepreneurship. This component consists of 30 semester credit hours and includes, among other areas of focus, coursework in financing and raising funds, retail merchandising principles, retail branding and buying, global sourcing, leadership, marketing, e-commerce, and organizational behavior. It also includes a capstone and final business concept pitch course (Retail Business Concept Development II) bringing together many of the essential entrepreneurship course elements for the student and resulting in the development of a final retail business concept pitch/plan. All courses are required.
Program Outcome
The objective of the Bachelor of Science in Retail and E-Business Entrepreneurship is to prepare students to create, launch, operate, or manage a retail or e-commerce business. In order to accomplish this objective, the program’s training combines theory with courses that place an emphasis on how to turn knowledge into attainable business results utilizing hands-on projects/plans that can be applied directly to business-related activities.
Learners will gain knowledge related to retail buying and branding, merchandising, in-store and external marketing, logistics, supply chain management, global sourcing, e-tail, sales, quality assurance, and more. Additionally, they will learn to apply critical thinking and soft skills to business analysis and decision-making, evaluate and leverage business opportunities, and communicate business concepts effectively both orally and in writing.
Curriculum
General Education (36 Hours)
- AML 100* - American Literature (3 credit hours)
- CIS 102 - Computer Concepts (3 credit hours)
- COM 100 - Principles of Communication (3 credit hours)
- ECN 131 - Macroeconomics (3 credit hours)
- ECN 132 - Microeconomics (3 credit hours)
- ENG 101 - English Composition I (3 credit hours)
- ENG 102 - English Composition II (3 credit hours)
- MAT 101 - College Mathematics I (3 credit hours)
- MAT 102 - College Mathematics II (3 credit hours)
- POL 210 - Political Science (3 credit hours)
- PSY 131 - General Psychology (3 credit hours)
- SOC 101 - Sociology (3 credit hours)
* Humanities elective courses; Students must complete either AML 100 or HIS 201
Entrepreneurship Core Component (54 Hours)
- ACC 210 - Accounting I (3 credit hours)
- ACC 220 - Accounting II (3 credit hours)
- BUL 201 - Business Law I (3 credit hours)
- BUS 101 - Introduction to Business (3 credit hours)
- MGT 103 - Ethics and Social Responsibility (3 credit hours)
- MGT 203 - Human Relations in Business (3 credit hours)
- MGT 230 - Small Business Management (3 credit hours)
- MGT 305 - International Business (3 credit hours)
- MGT 340 - Personal Financial Management (3 credit hours)
- MKG 101 - Principles of Marketing (3 credit hours)
- MKG 106 - Advertising (3 credit hours)
- ENT 200 - Introduction to Entrepreneurship (3 credit hours)
- MKG 306 - Marketing and Digital Media Planning (3 credit hours)
- BUL 203 - Legal Considerations for Entrepreneurs (3 credit hours)
- ENT 300 - Entrepreneurial Mindset and Leadership Strategies (3 credit hours)
- ENT 305 - Product Market Research and Environmental Analysis (3 credit hours)
- ENT 306 - Product Development (3 credit hours)
- ENT 343 - Retail Business Concept Development I (3 credit hours)
Major Component for BS in Retail and E-Business Entrepreneurship (30 Hours)
- FIN 434 - Financing and Raising Funds (3 credit hours)
- RTL 405 - Retail Merchandising Principles (3 credit hours)
- RTL 406 - Retail Branding (3 credit hours)
- RTL 407 - Retail Buying (3 credit hours)
- BUS 444 - Operations, Logistics, and Supply Chain Management (3 credit hours)
- ENT 404 - Global Sourcing (3 credit hours)
- ENT 412 - Profitability and Performance Management (3 credit hours)
- ENT 416 - Entrepreneurial E-commerce and E-tail (3 credit hours)
- ENT 420 - Driving Sales and Gaining Traction (3 credit hours)
- ENT 498 - Capstone and Final Business Pitch (Retail Business Concept Development II) (3 credit hours)
Total Hours Required for Graduation - 120 hours
Career Opportunities
Successful completion of the program prepares graduates for self-employment as entrepreneurs or small business owners (particularly with a retail or e-business focus), and employment in positions such as general and operations managers, project managers, production managers, marketing managers, innovation officers, purchasing managers, retail/e-tail managers, supply chain managers, management analysts, business managers, logistics analysts, distribution managers, purchasing agents, market research analysts, and retail sales representatives/directors.
Admissions
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English Language Requirements
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