BSc Honors In Psychology with Marketing
Dubai, United Arab Emirates
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
AED 62,982 *
STUDY FORMAT
On-Campus
* total fee
Introduction
The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behavior). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include information finding, oral and written communication, numeracy, computer literacy, time-management, a problem-solving, group working, and the ability to carry out independent research.
Special Features
Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.
Why Study BSc Honours Psychology with Marketing?
Psychology with Marketing program provides a combination of core psychology courses along with specific attention to specialization in marketing. The courses are designed for those who are interested to pursue either getting a higher qualification in applied fields of psychology or choosing to specialize in stream i.e. MBA in marketing. The emphasis of this program besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behavior in various cultural and social contexts and to appreciate the individual difference in perceiving themselves and others. Learning psychology, in general, is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides a wider horizon to work with different organizational sets up.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
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Admissions
Curriculum
The B.Sc. Honors Psychology with Marketing program will equip you with knowledge and practical skills in two distinct and yet complementary subject areas. The skills that students will learn while studying psychology include information finding, oral and written communication, numeracy, computer literacy, time-management, a problem-solving, group working, and the ability to carry out independent research.
Module and program information is indicative and may be subject to change.
Note: Both core and optional modules are constantly updated and under review. As with most academic programs, please remember that it is possible that a module may not be offered in any particular year, for instance, because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.
Year 1
- Preparing for Academic Success (15 Credits) - Compulsory
- Psychological Statistics (15 Credits) - Compulsory
- Mind & Behaviour in Context (30 Credits) - Compulsory
- Marketing Theory and Practice (30 Credits) - Compulsory
- Research Methods and Design in Psychology (30 Credits) - Compulsory
Year 2
- Digital Marketing (30 Credits) - Compulsory
- Social, Personality and Development Psychology (30 Credits) - Compulsory
- Brain, Body, and Mind (30 Credits) - Compulsory
- Research Methods and Ethics in Psychology (30 Credits) - Compulsory
- Year 3
- Neuropsychology: The Healthy Brain & What Can Go Wrong With It (15 Credits) - Compulsory
- Psychology Dissertation (30 Credits) - Compulsory
- Marketing Strategy and Planning (30 Credits) - Compulsory
- Creativity and Imagination (15 Credits) - Optional
- Social, Cultural and Community Mental Health (15 Credits) - Optional
- Psychology in Education (15 Credits) - Optional
- Applying Health Psychology to Behaviour Change (15 Credits) - Optional
- Key Issues and Controversies in the Psychology of Elite Sports Performance (15 Credits) - Optional
- The Psychology of Stress, Motivation and Work-Life Balance (15 Credits) - Optional
- Coaching Psychology (15 Credits) - Optional
- Lifespan Issues: Impact of Life Experience (15 Credits) - Optional
- The Science of Intimate Relationships (15 Credits) - Optional
Teaching
Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.
You will be actively involved in a range of learning, teaching, and assessment approaches as part of your program. These approaches ensure that you are involved and engaged by placing you at the center of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your program will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills, and teamwork.
Career Opportunities
Future Careers and Employability
The majority of students graduating from this program may aim to take up a role within business management or consulting, although the program is also suited to those who would like to continue their studies in psychology (especially industrial or organizational) to become a professional psychologists. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer, and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.