BA Honours Business Management (Marketing) Middlesex University Dubai

BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well-placed to enter a diverse range of corporate, governmental and third-sector organisations.

Chartered Institute of Marketing

This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought-after professional marketing qualifications.

This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.

CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position.

Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete the remaining CIM modules required to earn their CIM qualification.

The Financial Modeling Institute

Middlesex University Dubai is an Academic Partner of The Financial Modeling Institute (FMI). FMI is dedicated to excellence in Financial Modeling and globally recognized certifications and conducts rigorous financial modelling exams that truly test the proficiency of a candidate’s financial modelling skills.

Students are entitled to discounts and offers announced from time to time for the partner universities. Our students can apply for the scholarships offered by FMI for the various courses. Students have the opportunity to attend networking and webinar events.

FMI certifications are a gateway to becoming a member of a global network of financial modelling leaders who have demonstrated mastery of real-world, applied financial modelling expertise. The FMI certifications are ideal for all finance, accounting, investment, insurance, and other business professionals.

Chartered Institute of Management Accountants (CIMA)

Our BA Business Management and BA International Business programmes are recognised by the Chartered Institute of Management Accountants (CIMA), the world’s leading and largest professional body of management accountants. Your qualification will exempt you from sitting CIMA Exams at the Certificate Level, thus reducing the number of exams needed for the CIMA Professional Qualification.

Why study Business Management (Marketing)?

You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, and can also demonstrate analytical and problem-solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in the:

• Stakeholders: their expectations and behaviour
• The environment of business and its impact on strategy
• Design, production and distribution of products and services
• Business resources: acquisition, application and control
• Business process: planning, improvement and control

In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.

In Year 2 you will study three core modules to understand essential business issues. You will also choose an optional marketing module from Brand Management, Consumer Behaviour or Entrepreneurship and Small Business Marketing.

In your final year, you will study two compulsory modules in Strategic Management and Services Marketing. You will also choose two optional modules from specialist marketing modules: E-Marketing and Social Media, International Marketing or Advertising and Promotion.

Year 1

• People Management (15 Credits) - Compulsory
• Management Concepts (15 Credits) - Compulsory
• Quantitative Methods for Business (30 Credits) - Compulsory
• Financial Concepts of Business (30 Credits) - Compulsory
• Marketing Theory and Practice (30 Credits) - Compulsory

Year 2

• Digital Marketing Strategy (30 Credits) - Optional
• Organisational Behaviour (15 Credits) - Compulsory
• Principles of Innovation and Entrepreneurship (15 Credits) - Compulsory
• Management Information Systems (15 Credits) - Compulsory
• Business Environment (15 Credits) - Compulsory
• Operations Management (30 Credits) - Compulsory
• Marketing Research and Insights (30 Credits) - Optional

Year 3

• Strategic Management (30 Credits) - Compulsory
• Marketing Strategy and Implementation (15 Credits) - Compulsory
• Global and Cross-Cultural Marketing (15 Credits) - Compulsory
• Services Marketing Management (30 Credits) - Compulsory
• Professional Communication (15 Credits) - Optional
• Fashion Marketing (15 Credits) - Optional
• Marketing Consultancy Project (15 Credits) - Optional
• Public Relations and Corporate Reputation (15 Credits) - Optional
• Social Media and Viral Marketing (15 Credits) - Optional
• New Venture Creation (15 Credits) - Optional
• Marketing Internship (30 Credits) - Optional
• Research Project (30 Credits) - Optional

Our Business Management (Finance) graduates may find themselves working in a range of industrial, commercial and third-sector organisations. A wide range of business management roles in prestigious international organisations may be available including Technocrats Middle East, Western Union, Dulsco, Emirates, Noor Bank, Jumbo Line, Petrofac, Kimberley Clark, International School, Santander, Progressive Recruitment, Valid Security and Morrisons. This degree also enables entrepreneurial students to set up their own businesses.