BA Honours Advertising, PR and Branding
Middlesex University Dubai
Dubai, United Arab Emirates
AED 167,100 *
Earliest start date
* total fees
This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.
Why Study BA Advertising, Public Relations and Branding at Middlesex University?
If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.
At Middlesex, it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and society.
At the heart of the degree is a focus on branding and digital media and you can expect to be taught by academics as well as professionals with extensive industry experience. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.
Dubai is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events and host networking opportunities. Through these links, previous students have succeeded in securing internships with companies such as agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events. You will be learning through live briefs to find real-world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion industry interaction and give you the opportunity to build a professional network before graduating and kick-starting your career.
Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.
Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.
International Advertising Association
The Middlesex University Dubai "BA (Hons) Advertising, PR, and Branding" programme is accredited by the International Advertising Association (IAA), one of the world’s most influential networks of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. Middlesex University Dubai has joined forces with the IAA to provide our students with the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend professional training led by the world's most respected experts. IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries.
Students enrolled on the "BA (Hons) Advertising, PR, and Branding" programme can avail themselves of complimentary IAA Student Membership until graduation.
- This is the only degree in Dubai that brings together advertising, public relations and branding
- There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network
- Graduate with the skills, portfolio of work and industry connections that employers demand
- Our tutors include academic researchers, journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills
- Our campus puts you within easy reach of Dubai's Media City and our students have secured placements with a range of companies including agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events
- You will benefit from a range of media-related events, including the Dubai Film Festival and the Emirates Airline Festival of Literature. Our students have interned at these events, participated in competitions there and won awards arranged by these organisations.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
What will you study on the BA Advertising, Public Relations and Branding?
This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding. You will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape.
This course will enable you to develop all the practical skills that are integral to the disciplines of advertising, PR and branding. You will learn the full range of qualitative and quantitative research methods, including digital data analytics, to generate insights into consumer behaviour. These insights will inform the design, development and pitching of creative work and campaigns, which will see you producing strategy documents and promotional media that will include social media content, adverts, events and videos.
By the end of the course, you will have developed a compelling portfolio of academic and creative work, but also essential skills in self-branding and reputation management.
Module and programme information is indicative and may be subject to change.
Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance, because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.
- Brands, Media and Society (30 Credits) - Compulsory
- Creative Advertising (30 Credits) - Compulsory
- Public Relations Practice (30 Credits) - Compulsory
- Content Design (30 Credits) - Compulsory
- Understanding Consumer Culture (30 Credits) - Compulsory
- Brand Management (30 Credits) - Compulsory
- Campaign Planning (30 Credits) - Compulsory
- Creative Industries Work Placement (30 Credits) - Optional
- Promotional Cultures (30 Credits) - Optional
- Promotional Video Production (30 Credits) - Optional
- Independent Project (30 Credits) - Compulsory
- Digital Advertising (30 Credits) - Compulsory
- Social Media and Public Relations (30 Credits) - Compulsory
- Campaigns and Social Impact (30 Credits) - Optional
- Entrepreneurship (30 Credits) - Optional
- Place Branding and International Diplomacy (30 Credits) - Optional
Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.
You will be actively involved in a range of learning, teaching and assessment approach as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and teamwork.
Explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you can start a career in internal communications or information management, work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies, as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.