BS in Advertising and Public Relations
Murfreesboro, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 1,178 / per credit *
STUDY FORMAT
On-Campus
* in-state tuition per credit hour: $385 | out-of-state tuition per credit hour: $1,178
Scholarships
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Introduction
Advertising professionals inform the public about goods and services and encourage audience action through advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising has diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.
Admissions
Curriculum
Curriculum: Journalism, Advertising-Public Relations (Advertising)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.
Freshman
- ENGL 1010 - Expository Writing 3 credit hours (Comm)
- ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
- COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
- HIST 2010 - Survey of United States History I 3 credit hours OR
- HIST 2020 - Survey of United States History II 3 credit hours OR
- HIST 2030 - Tennessee History 3 credit hours OR
- HIST 2040 - Survey African American History I 3 credit hours OR
- HIST 2050 - Survey African American History II 3 credit hours
- JOUR 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci) OR
- EMC 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci) OR
- RIM 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci)
- Mathematics 3 credit hours
- Elective 3 credit hours
- Humanities and/or Fine Arts (2 rubrics) 6 credit hours
- Natural Sciences 4 credit hours
Subtotal: 31 Hours
Sophomore
- ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
- ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
- HUM 2610 - World Literatures 3 credit hours (Hum/FA)
- HIST 2010 - Survey of United States History I 3 credit hours OR
- HIST 2020 - Survey of United States History II 3 credit hours OR
- HIST 2030 - Tennessee History 3 credit hours OR
- HIST 2040 - Survey African American History I 3 credit hours OR
- HIST 2050 - Survey African American History II 3 credit hours
- ADV 3020 - Principles of Advertising 3 credit hours
- JOUR 2710 - Media Writing 3 credit hours
- JOUR 2720 - Digital Media Skills 3 credit hours
- VCOM 2950 - Visual Communication Applications 3 credit hours
- Natural Sciences 4 credit hours
- Minor course 3 credit hours
- Elective 3 credit hours
- Social/Behavioral Sciences 3 credit hours
Subtotal: 31 Hours
Junior
- ADV 3160 - Advertising Design and Visuals 3 credit hours
- ADV 3170 - Strategic Communication Writing for Advertising 3 credit hours
- ADV 3480 - Media Strategy and Buying 3 credit hours
- JOUR 3660 - Strategic Communication Research 3 credit hours
- PR 3360 - Strategic Communication Writing for Public Relations 3 credit hours OR
- PR 3380 - Public Relations Publications 3 credit hours OR
- VCOM 3920 - Information Web Design 3 credit hours OR
- VCOM 3930 - Visual Storytelling for Journalism 3 credit hours
- Minor courses 9 credit hours
- Electives 6 credit hours
Subtotal: 30 Hours
Senior
- ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours OR
- Approved conceptual elective in School of Journalism 3 credit hours
- ADV 4970 - Advertising Campaigns 3 credit hours
- Elective courses 5 credit hours
- Minor courses 3 credit hours
- Minor/elective course 3 credit hours
- JOUR 4250 - Mass Media Law 3 credit hours
- JOUR 4880 - Professional Development 1 credit hour
- ADV 4250 - Interactive Advertising and Social Media 3 credit hours OR
- ADV 4230 - Case Studies in Strategic Communication 3 credit hours OR
- Upper-division elective 3 credit hours
- JOUR 3580 - MC Practicum 1 to 3 credit hours (1 credit hour required) OR
- JOUR 4000 - MC Internship 1 to 3 credit hours (1 credit hour required)
- EMC 4850 - Ethics and Mass Communication 3 credit hours OR
- JOUR 4850 - Ethics and Mass Communication 3 credit hours
Subtotal: 28-30 Hours
Program Tuition Fee
Career Opportunities
Advertising graduates can work as account executives trying to make a successful pitch to clients, on the creative side of producing materials for media, or in analyzing and researching market trends and branding. Graduates can pursue careers in sales, marketing, media buying, or promotions. Some career possibilities include
- Ad designer
- Ad sales representative
- Advertising account executive
- Brand manager/market researcher
- Copywriter
- Creative/art director
- Digital advertising strategist
- Marketing director
- Marketing materials designer
- Marketing consultant
- Media buyer
- Media planner
- SEO strategist
- Social media/marketing strategist
- Special events manager
- Strategic planner
Employers of MTSU alumni include
- BOHAN Advertising
- GS&F
- Industrial Strength Marketing
- J&A integrated thinking
- Ketchum, Inc.
- Lord and Taylor
- M&C SAATCHI
- Navigation Advertising
- People Helping People of Utah
- redpepper
- Southwest Washington Blood Program
- The Buntin Group
- Tractor Supply
English Language Requirements
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