BBA in Marketing
Murfreesboro, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
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TUITION FEES
USD 1,178 / per credit *
STUDY FORMAT
On-Campus
* in-state tuition per credit hour: $385 | out-of-state tuition per credit hour: $1,178
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology.
Highlights
- Marketing B.B.A. graduates have an average starting salary of $55,000.
- Annual Business Exchange for Student Talent career fair connects students with area employers.
- Travel, study abroad, networking, experiential learning, and job opportunities are available to students.
- Jones College is one of the top 1.5% of business schools in the world.
Admissions
Curriculum
Curriculum: Marketing
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Freshman
- ENGL 1010 - Expository Writing 3 credit hours (Comm)
- ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
- MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Math) or
- MATH 1810 - Applied Calculus I 3 credit hours (Math)
- COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
- Natural Sciences (2 prefixes) 8 credit hours
- ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (Soc/Beh Sci) *
- ECON 2420 - Principles of Economics, Microeconomics 3 credit hours *
- Elective(s) 4 credit hours
Subtotal: 30 Hours
Sophomore
- ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) or
- ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA or
- HUM 2610 - World Literatures 3 credit hours (Hum/FA)
- Humanities and/or Fine Arts (2 prefixes) 6 credit hours
- Social/Behavioral Sciences 3 credit hours
- ACTG 2110 - Principles of Accounting I 3 credit hours *
- ACTG 2120 - Principles of Accounting II 3 credit hours
- BIA 2610 - Statistical Methods 3 credit hours *
- Elective 3 credit hours
Choose 6 hours from:
- HIST 2010 - Survey of United States History I 3 credit hours
- HIST 2020 - Survey of United States History II 3 credit hours
- HIST 2030 - Tennessee History 3 credit hours
- HIST 2040 - Survey African American History I 3 credit hours
- HIST 2050 - Survey African American History II 3 credit hours
Subtotal: 30 Hours
Junior
- BUS 3000 - The Dale Carnegie Course 3 credit hours
- INFS 3100 - Principles of Management Information Systems 3 credit hours
- MGMT 3610 - Principles of Management 3 credit hours
- BLAW 3400 - Legal Environment of Business 3 credit hours
- FIN 3010 - Principles of Corporate Finance 3 credit hours
- MKT 3010 - Professional Preparation in Marketing 3 credit hours
- MKT 3820 - Principles of Marketing 3 credit hours
- MKT 3910 - Consumer Behavior 3 credit hours §
- MKT 3930 - Marketing Research 3 credit hours §
- BIA 3620 - Introduction to Business Analytics 3 credit hours
Subtotal: 30 Hours
Senior
- BCED 3510 - Business Communication 3 credit hours
- MKT 4890 - Marketing Management 3 credit hours §
- MKT upper-division electives 18 credit hours §
- Business elective 3 credit hours
- BUAD 4980 - Strategic Management 3 credit hours
Subtotal: 30 Hours
Note:
*A 2.25 GPA in these courses is required for admission to the Jones College of Business.
§Admission required
Program Tuition Fee
Career Opportunities
The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include:
- Entertainment marketer
- Market researcher
- Nonprofit marketer
- Promotions strategist
- Retail buyer or manager
- Marketing representative
- Social media marketing coordinator
- Sports marketer
English Language Requirements
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