Bachelor Brand Management

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Contents of the Brand Management (B.A.) programme

In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

• Basics of brand management and integrated communication
• Media planning and targeting
• Campaigning and crossmedia
• Advertising psychology
• Performance marketing and social media
• Special topics of brand communication and advertising

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

• Bachelor of Arts in Media Management with specialisation in Brand Management
• Bachelor of Arts (Hons) in Brand Management

Future career opportunities

This B.A. programme qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in roles such as:

• Brand Manager
• Brand Communications Manager
• Brand Consultant
• Account Manager
• Strategic Planner
• Customer Experience Manager
• Content Strategist
• Online Marketing Manager
• Social Media Manager