
Merito Group: WSB Merito Universities & DSW University of Lower Silesia

Bachelor in Media and Communication in Business
DURATION
3 Years
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 2,500
STUDY FORMAT
On-Campus
Introduction
Media and Communication in Business - Marketing Communication Mix (City: Wroclaw)
What are you going to learn by choosing this specialization?
- Communication management in transnational corporations
- Image creation
- Creation of marketing campaigns based on data analysis
- creation of visual/graphic materials
- Solving ethical issues in marketing communication
Curriculum
Media and Communication in Business - Marketing Communication Mix (City: Wroclaw)
Key program features
General subjects:
- Foreign language
- IT Tools in Teamwork
- Information Technology
- Sociology
- Social Communication
- Globalization - new challenges
- Economics 101
- Effective Learning Methods
- Basics of Law
- Data Presentation Methods
- Ethics
- Marketing Psychology
- Contemporary Debates
- Major Projects Guidelines
- PE
- Global Marketing Mix
Program-related subjects:
- Social Science Methodology
- Intercultural Differences
- Management Instruments
- Design Thinking
- Media Law
- Cybersecurity
- Advertising
- Media Communication Processes
- Organizational Management of Media Enterprises
- Open Source Intelligence
- Communication with Local Societies
- General Data Protection Regulation & Classified Information
- New Media i E- PR
- Artificial Intelligence in Marketing
- Intellectual Property Protection
- Esthetics & Design
- Self-Presentation & Public Speaking
- Media Planning
- Crisis Communication Management
Program Tuition Fee
Career Opportunities
- Consulting agencies
- International event agencies
- PR departments of transnational corporations
- E-PR, e-marketing
- SEO and SEM specialist