Bachelor of Arts in Marketing

Connect with consumers through creativity and marketplace insight.

Today's world is inundated with content, and marketers are the most successful in their ability to cut through the noise and connect with consumers. All businesses need marketing professionals who can think creatively, analyze consumer trends, and make a brand stand out. With the increase of online and social media marketing, this generation of digital natives will be more in demand than ever, when equipped with the right skills.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, content creation, public relations, market analysis, advertising and promotion, product development, and industrial marketing. Marketing is one of the fastest-growing fields and most dynamic careers today. Not only do our students learn how to market companies products and series, but they also learn to market their own skills and knowledge in the workplace. Intimate class sizes and a variety of hands-on projects facilitate close faculty mentorship and opportunities for our students to explore their areas of interest more fully, preparing them for a thriving career.