Bachelor of Arts in Business and Competitive Intelligence

We graduate in-demand research analysts skilled in data extraction, data analysis, and data interpretation, who are also adept at presenting findings to decision makers in business and industry. With a curriculum rooted in the functional areas of business and data analytics, Business and Competitive Intelligence graduates are prepared to discover future growth opportunities for organizations, identify competitive advantages, and predict industry trends and market demands.

As the worldwide demand for skilled analysts continues to grow---the U.S. Bureau of Labor Statistics estimates that jobs for market research analysts will grow by 13% by 2032-- you'll stand out with a degree from our internationally recognized intelligence program.

Students must complete all REACH and program requirements and earn a minimum of 121 credits to qualify for commencement exercises. All intelligence courses (RIAP) must be taken for a grade and passed with a C or better.