BA (Hons) Advertising, Public Relations and Branding
Flic en Flac, Mauritius
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Feb 2025
TUITION FEES
GBP 5,200
STUDY FORMAT
On-Campus
Why study at Middlesex University Mauritius
Middlesex University Mauritius Campus offers a gateway to global prospects through a UK degree. Our campus in Mauritius blends rigorous academic standards with a culturally immersive environment, positioning graduates uniquely within the competitive international arena. Renowned for providing a world-class learning experience, internationally qualified faculty members guide students through state-of-the-art teaching spaces, fostering engagement, collaboration, and innovation. The academic achievements of our graduates underscore this commitment to excellence; for instance, in 2023, 73% attained a good award (First Class and Upper Second Class). We are committed to accessibility, offering affordable tuition fees that make quality education attainable for all. International graduates benefit from opportunities such as the Young Professional Visa, which facilitates post-graduation employment prospects. Moreover, Mauritius, renowned for its welcoming atmosphere, safety, and robust connectivity, boasts a well-developed air network and data infrastructure, ensuring a seamless experience for students from around the world.
We align our programs with the demands of international employers, with over 95% of our graduates securing full-time employment or pursuing further studies within six months of graduation. Our International Foundation Programme (IFP) serves as an ideal pathway for students seeking a smooth transition into their undergraduate studies, equipping students with essential academic skills, and preparing them for success in their undergraduate studies. Accredited by Middlesex University (UK) and the Mauritian Higher Education Commission, our undergraduate programs offer the opportunity to obtain a UK Honours degree in just three years, opening doors to many global opportunities or direct entry into our Master's programs. Our postgraduate offerings, characterized by flexible delivery modes, including evening classes and hybrid teaching, cater to professionals seeking career advancement and skill enhancement, ensuring that every student's educational journey is marked by excellence and relevance.
Introduction
This programme offers students a comprehensive foundation in the dynamic fields of advertising, public relations, and branding where cutting-edge technology and creative thinking come together to shape the future of marketing. As key components of communication and marketing strategies and vital to the functioning of the creative industries, pursuing a degree in this subject opens up numerous thrilling career prospects in the realms of digital marketing, advertising, and cutting-edge branding initiatives.
Overview - Why Sign Up
Fuel your curiosity and passion for communication and marketing in an evolving digital world with our BA Hons degree in Advertising, Public Relations, and Branding. This programme will equip you with the essential skills to navigate the modern marketing landscape shaped by artificial intelligence, innovation, and creative thinking.
Learn through real-world case studies how diverse organisations utilise both traditional and digital media to enhance their brand presence. You will gain firsthand experience in planning, executing, and managing promotional campaigns in the AI-driven world of advertising, public relations, and branding.
The programme encompasses vital areas like:
- Social Media Marketing: Learn to navigate the social media landscape, and use it as a tool to engage audiences and shape brand stories.
- Digital Storytelling: Master creating compelling multimedia content, including video and web content.
- Communication Skills: Enhance your written and oral communication skills for effective branding and public relations.
- Mastery of Written Communication: Develop effective writing techniques to convey ideas persuasively and professionally.
- Project and Events Management: Acquire the skills to oversee projects from inception to completion and organise events that leave a lasting impact.
- Web Content Design and Management: Learn to craft compelling web content and understand the nuances of website management to optimise user experience.
- Content Design: Hone your creative skills to produce captivating content that visually communicates your brand message.
- Proficiency in Market Research, Data Analytics, Planning, and Evaluation: Understand the market inside out, devise strategic plans, and learn to measure success.
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Admissions
Scholarships and Funding
You can also receive financial support to help with the cost of your studies that is based on your personal circumstances. Scholarships recognise your academic excellence and other achievements and, unlike a loan, you don't have to pay them back.
Scholarships can reduce your tuition fees or help pay your living expenses. You are only eligible to receive one scholarship award from Middlesex University.
Curriculum
Year 1
- Brands, Media and Society (30 credits) – Compulsory
- Creative Advertising (30 credits) – Compulsory
- Public Relations Practice (30 credits) – Compulsory
- Content Design (30 credits) – Compulsory
Year 2
- Understanding Consumer Culture (30 credits) – Compulsory
- Brand Management (30 credits) – Compulsory
- Campaign Planning (30 credits) – Compulsory
- Creative Industries Work Placement (30 credits) – Optional
- Promotional Cultures (30 credits) – Optional
- Promotional Video Production (30 credits) – Optional
Year 3
- Independent Project (30 credits) – Compulsory
- Digital Advertising (30 credits) – Compulsory
- Social Media and Public Relations (30 credits) – Compulsory
- Campaigns and Social Impact (30 credits) – Optional
- Entrepreneurship (30 credits) – Optional
- Place Branding and International Diplomacy (30 credits) – Optional
Program Outcome
What will you gain
- Hands-on skills to navigate the AI-driven world of advertising, public relations, and branding.
- Practical experience in designing, executing, and managing real advertising and public relations campaigns.
- An understanding of the significance of data analytics and market research that underpin modern promotional strategies.
- An understanding of the increasing influence of emerging technologies, such as Artificial Intelligence, Gamification, Virtual Reality, Augmented Reality, and the Metaverse, in shaping brand narratives, delivering innovative brand experiences, and engaging audiences.
- Enhanced communication skills to effectively convey ideas in a professional setting, vital for impactful branding and public relations.
- An understanding of the essentials of project management, including design, execution, and evaluation within a rapidly changing technology environment influenced by AI.
Program Tuition Fee
Career Opportunities
This degree boasts an exceptionally high employability rate. In a survey of all APRM* graduates in 2018, more than 95% of respondents reported that they were either working in the media industries or related fields, or pursuing further education in the form of a Masters or PhD. In Mauritius alone, students have secured positions in several major companies and advertising and public relations firms:
- Maurice Publicity Ogilvy.
- IBL Brandactiv.
- Medine Limited.
- AVS Cinematography.
- TBWA Indian Ocean.
- One Media Expert.
The types of jobs our graduates do is equally varied. One graduate has taken up a position as a Special Assistant to the Deputy Governor of the Anambra State in Nigeria, while another has joined a Lagos branch of Hill & Knowlton, one of the world’s largest public relations firms, as an account executive.
Other positions that graduates have taken on include social media coordinator, brand coordinator, digital communications content assistant, public relations assistant and advertising traffic coordinator.