Bachelor of Arts (BA) in Marketing
Dubuque, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
USD 33,500 / per year *
STUDY FORMAT
On-Campus
* annual full-time rate
Introduction
As a Marketing major, you’ll combine active learning and real experiences with a flexible curriculum incorporating an integrated global perspective. This produces well-prepared and valued graduates to meet employment demand that’s expected to rise by about 30% for marketing roles through 2022.
Student Experience
Students are able to choose from a variety of marketing elective courses such as Consumer Behavior, International Marketing, Retail Administration, Advertising, Sales Management, and Internet Marketing, which can be tailored to a specific career interest.
The education and experiences offered to prepare students for successful careers in large, midsized and small business careers as well as the pursuit of graduate degrees. Over the past 5 years, over 95% of our Business students have reported having secured a job or have enrolled in graduate school.
Curriculum
Planning and Placement Opportunities
Over the past 5 years, 95% of our Business students have reported having secured a job or have enrolled in graduate school.
- Internships – Local and national, large and small organizations, businesses, and not-for-profit organizations (McGraw Hill, Crescent Electric, Dubuque Chamber of Commerce, ConAgra Foods)
- Placement – Graduates working in Sales, Retailing, Advertising, Supply Chain Management, Brand/Marketing Management for Nike, Leo Burnett, Eagle Window, McGraw Hill
Loras College Marketing Club
Loras College offers a Marketing Club for interested students.
Marketing majors will find great networking opportunities through the club, including local and regional marketing tours and presentations.
The Marketing Club also focuses on service through its adopted section of Highway 20.
Program Outcome
Student Learning Outcomes – Marketing
- Demonstrate the ability to collect, analyze and synthesize data to inform business decisions
- Demonstrate proficiency in oral and written communications appropriate for a professional business setting
- Demonstrate knowledge of and the ability to apply principles of Catholic Social Teaching (CST) to moral dilemmas in business
- Demonstrate the ability to work effectively as a member of a group
- Demonstrate knowledge of and the ability to apply the process of marketing
- Demonstrate knowledge of and the ability to apply marketing-specific skills, paradigms, tools, and theories to marketing issues
- Demonstrate the ability to analyze and synthesize the impact of the external environment on the marketer’s decision making
Career Opportunities
“What can you do with a Marketing degree?”
As a Marketing major, you will be prepared for a variety of interesting careers:
- Marketing Analyst
- Business Development Representative
- Sales Representative
- Account Executive
- Merchandising
- Social Media Specialist
English Language Requirements
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