Mass Communications (BA) with emphasis in Media Management and Sales
Saint Charles, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 9,550 / per semester *
STUDY FORMAT
Distance Learning, On-Campus
* block rate for traditional, full-time tuition
Introduction
Learn the sales and advertising realm of media with a Mass Communications (BA) with emphasis in Media Management and Sales at Lindenwood.
Media Management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.
Lindenwood University Media Management Faculty
The Media Management faculty at Lindenwood University have many years of professional experience in their chosen fields. They have spent time in advertising, broadcasting, sports, public relations, and a variety of related industries. They know what they are talking about, and they are teaching what they have lived.
Career Opportunities
| 27% Higher Income | 93% Success Rate |
| Our graduates have a 27% higher income than the national median 10 years after enrolling. Source: US Department of Education's College Scorecard/ Department of Treasury 2018. | Investing in a Lindenwood education sets you up for success. 93% of Lindenwood graduates are employed or enrolled in graduate programs within 6 months of graduation. |
Gallery
Curriculum
Every Media Management student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, other courses are incorporated, including: broadcast, media management and sales, and sports information.
Major Coursework
27 credit hours of coursework from the following options:
- AAD 10050 Introduction to Web Design
- AAD 12000 Digital Foundations
- AAD 32500 Desktop Publishing
- CINE 35000 Screenwriting
- COM 11000 Fundamentals of Oral Communication
- COM 24200 Basic Reporting
- COM 32700 Media Literacy
- COM 40100 Mass Communications Law
- COM 46010 Mass Communications Theory and Ethics
Production Coursework I
3 credit hours of coursework from the following options:
- AAD 14000 Visual Storytelling
- CINE 11000 Video Production
Onground students must take CINE 11000.
Production Coursework II
3 credit hours of coursework from the following options:
- COM 15100 Radio Production
- COM 15200 Podcasting Production
Onground students must take COM 15100.
Emphasis Coursework
15 credit hours of coursework from the following options:
- APR 33500 Media Planning and Buying
- COM 36000 Media Management
- ENGL 23000 Professional Communications
- MRKT 35010 Principles of Marketing
- MRKT 45070 Consumer Behavior
3 credit hours of coursework from the following options:
- DCS 40000 Contemporary Audience Analysis
- MRKT 35020 Marketing Information and Research
Elective Coursework I
3 credit hours of coursework from the following options:
- AAD 11600 Drag and Drop Web Design
- AAD 18101 Digital Photography I
- AAD 20300 Adobe Certification in Photoshop
- AAD 21000 User Interface/User Experience
- AAD 25000 Typography I
- AAD 30100 Print Design and Production
- AAD 30600 Imaging and Illustration
- AAD 20400 Adobe Certification in Illustrator
- AAD 32500 Desktop Publishing
- AAD 35001 Digital Photography II
- AAD 35500 Visual Branding
- AAD 36100 Web Design - User Experience I
- AAD 36200 Web Design - User Experience II
- AAD 36300 Web Design - User Experience III
- APR 24500 Fundamentals of Advertising
- APR 32280 Public Relations: Communication Strategies
- APR 33900 Effective Messaging in Public Relations
- APR 34200 Copywriting
- APR 42700 Advertising Campaign Management
- APR 44000 Public Relations Plan Management
- CINE 36000 Producing for Film and Video
- COM 11500 Sportscasting
- COM 22500 Photojournalism
- COM 30600 Advanced Reporting
- COM 32700 Media Literacy
- COM 34000 Television Sports Production I
- COM 34600 Television Fine Arts Production I
- COM 37100-37199 Topics in Production
- COM 37300-37399 Topics in Producing
- COM 37500-37599 Topics in Media Studies
- COM 38300 Television News Reporting
- DCS 10000 History of Contemporary Media Industries
- DCS 20000 Digital Content and Demographics
- DCS 25000 Digital Content Strategy Practicum I
- DCS 30000 Media Literacy Theory
- DCS 35000 Personal Branding and Content Creation
- DCS 36000 Information Literacy
- DCS 37000 Digital Content Strategy Practicum II
- DCS 38700 Emerging Platforms and Analytics
- DCS 45000 Digital Content Strategy Practicum III
- MUS 33030 The New Music Business
Additional elective options in AAD, APR, COM, DCS, and MRKT may be available. Please consult your academic advisor for details.
Practical Application Coursework
6 credit hours of coursework from the following options:
- CAH 44444 Internship
- COM 30101 Applied Mass Communication-Radio
- COM 30121 Applied Mass Communication-Radio I
- COM 30122Applied Mass Communication-Radio II
- COM 30123 Applied Mass Communication-Radio III
- COM 30102 Applied Mass Communication-Video
- COM 30131 Applied Mass Communication-Video I
- COM 30132 Applied Mass Communication-Video II
- COM 30133 Applied Mass Communication-Video III
Elective Coursework II
21 credit hours of free elective coursework.
Seminar Coursework
Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.
- COM 10800 Mass Communications Seminar
No duplication of coursework is permitted within the program.
Admissions
Program Tuition Fee
Scholarships and Funding
English Language Requirements
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