Business Administration (BA, BS) with emphasis in Marketing
Saint Charles, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 9,550 / per semester *
STUDY FORMAT
Distance Learning, On-Campus
* block rate for traditional, full-time tuition
Scholarships
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Introduction
Lindenwood University offers you the opportunity to earn a bachelor of arts (BA), or a bachelor of science (BS) in business administration, and customize your business administration degree by adding an emphasis in Marketing.
Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing. Courses include international marketing, pricing strategy and negotiation, and spot marketing and promotion.
The Business Administration (BA, BS) with emphasis in Marketing is offered in both traditional and online formats.
Career Opportunities
| 27% Higher Income | 93% Success Rate |
| Our graduates have a 27% higher income than the national median 10 years after enrolling. Source: US Department of Education's College Scorecard/ Department of Treasury 2018. | Investing in a Lindenwood education sets you up for success. 93% of Lindenwood graduates are employed or enrolled in graduate programs within 6 months of graduation. |
Gallery
Curriculum
Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.
Business Administration BA
PCB&E GE and PCB&E Core Coursework
51-53 credit hours of coursework from the following requirements:
- General Education Business Requirements
- Core Business Requirements
Major Coursework
3 credit hours of coursework from the following option:
- MGMT 36043Principles of Operations Management
Elective Coursework
21 credit hours of coursework from the following options:
Courses are selected from any business course at or above the 30000-level, including no more than one special topics and/or internship course. Students pursuing an emphasis area will complete 12 credit hours of elective coursework from within one business discipline.
Business Administration BS
PCB&E GE and PCB&E Core Coursework
51-53 credit hours of coursework from the following requirements:
- General Education Business Requirements
- Core Business Requirements
Major Coursework
3 credit hours of coursework from the following option:
- MGMT 36043 Principles of Operations Management
Elective Coursework
24 credit hours of coursework from the following options:
Courses are selected from any business course at or above the 30000-level, including no more than one special topics and/or internship course. Students pursuing an emphasis area will complete 12 credit hours of elective coursework from within one business discipline.
Emphasis Coursework
12 credit hours of coursework from the following options:
- APR 36300 Creative Advertising Concepts
- APR 42700 Advertising Campaign Management
- MRKT 35015 International Marketing
- MRKT 35020 Marketing Information and Research
- MRKT 35025 Social Media Marketing
- MRKT 35030 Pricing Strategy and Negotiations
- MRKT 35040 Advertising and Promotional Strategy
- MRKT 35045 Digital Marketing
- MRKT 35050 Selling
- MRKT 35060 Product Management
- MRKT 45060 Marketing Communications
- MRKT 45070 Consumer Behavior
- SPMGT 37040 Sport Marketing and Promotion
Admissions
Program Tuition Fee
Scholarships and Funding
English Language Requirements
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