Bachelor in Public Relations

Bachelor in Public Relations

The program includes the following courses:

Media Management

The course offers the students the opportunity to get acquainted with the business of media. It allows them to explore the uniqueness of information as a product, shedding the light on two perspective models, namely the market one and that of the public sphere. While the market aims at profits and the public sphere is concerned with the public interest, facts, theories, and articles related to these issues, are communicated to the students. The objective is to induce them towards a global comprehension of the media industry on the one band, and on the other, towards an analysis of the media sphere as it presents itself today in their everyday lives, and of the various messages that it conveys.

Introduction to Communication Studies

This course introduces the students to the general idea of Communication theory and its application. The course will involve multidimensional issues of student preparation to other courses in Communication, through this course the student will have the chance to figure out the field of study he/she wants to focus on. Prerequisite(s): ENGL 150

Advertising Theory & Practice

Basic understanding of advertising and the operation of its system Emphasis on personal and professional development in the field of advertising. Examination and application of basic principles and techniques of advertising writing. Focus on advertising media, managers, strategies, creative planning execution, and social effects. Prerequisite(s): COMM 200