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Lakeland University B.A. in Marketing
Lakeland University

B.A. in Marketing

Plymouth, USA

4 Years

English

Full time

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USD 31,900 / per year

On-Campus

* rolling up to 1 week before term start allow for visa processing time

Introduction

Few professions have changed more over the past decade than marketing. In this digital age, marketing has evolved and grown beyond just promoting a business or selling a product through advertising.

People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy and to educate clients as to what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. The study of marketing considers all phases of product/service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution.

Traditional Skills with a Modern Approach

Real-World Experience

Students with a Lakeland degree in marketing enter this dynamic field with a solid foundation in economic theory, business management, market research, and consumer behavior, as well as a deeper knowledge of an emphasis area related to the marketing field (digital marketing, graphic design, sales, or retail management).

As with many majors at Lakeland, experiential education is stressed. Lakeland marketing students are able to obtain real-world, practical work experience prior to graduating and entering the workforce.

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English Language Requirements

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