BA in Fashion Promotion and Communications

What you will study

This course meets the growing demand for agile creatives who can work across a variety of changing media platforms and communication channels. It's just right for individuals who can combine ideation, visualisation and strategic thinking to create impactful advertising campaigns for fashion brands.

Year 1

Compulsory modules

• Fashion Promotion and Communications 1
• Professional Practice 1
• Fashion Context
• Image, Text and Style: Themes in the History of Fashion Media

Year 2

You will analyse fashion cycles, trends, channels, brand values, ethics, print promotion, photoshoots and social media marketing. You'll interpret briefs and transform the brand values of a fashion company into a coherent visual identity aimed at the desired audiences.

You'll study conceptualisation, visual narratives, artwork commission, branding, entrepreneurship, managing risk and creative strategy.

The variety of modules will develop your understanding and ensure you have the skills to operate successfully as a communicator in the fashion industry.

Compulsory modules

• Fashion Promotion and Communications 2
• Professional Practice 2
• Fashion Direction
• Critical Issues in Fashion Media: Research and Practice

Optional Year

Work Placement/Study Abroad Year

Kingston School of Art also offers the possibility to the student enrolled on the 3-year BA Fashion Promotion and Communication course to take a year out on placement in the UK, or to select that pathway upon admission/application to the course.

The undergraduate student may choose to take an additional year between the second and final year of study (4 years of study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.

It is the student's responsibility to research and secure their own placement opportunity. However, there is support available for students in the department, looking to secure a placement through the placement officer can help you find a placement through a network of established contacts with employers.

First-year students will get a general introduction to placement year during their Welcome Week and second-year students will get specific seminars, workshops, and individual meetings to be prepared to write a professional CV, cover letter and an appropriately curated format of their recent works.

Continuous guidance and support will be given through the application process as the placement officer will promote and circulate any suitable opportunity to you during the entire placement year out through scheduled visits and meetings.

For studying abroad, students will apply to the institution of their choice and go through the appropriate selection process.

Final year

You will further your knowledge and refine the skills needed to become a fashion industry practitioner. You will study cultural entrepreneurship and explore ways of building a sustainable creative career.

The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. Through it, you'll research and identify a current fashion communication challenge and provide visual solutions, tailored to the chosen audience.

Compulsory modules

• Fashion Promotion Campaign (capstone project)
• Professional Showcase
• Fashion Realisation
• Dissertation

Please note

Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.

After you graduate

This degree prepares you for a career in the fashion communication, branding and advertising industries. Once you graduate, you will be ready to combine your conceptual and design skills together with a commercial understanding of the fashion industry to create relevant and effective fashion media.