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Keele University BA (Hons) Business Management and Media
Keele University

BA (Hons) Business Management and Media

Keele, United Kingdom

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Introduction

Study two interesting and exciting subject areas on our combined honours course in business management and media.

Business modules will introduce you to areas such as the macro-environment where you will improve your understanding of the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy.

You will analyse human behaviour in organisations, organisational behaviour and explore the key concepts and issues in operations and quality management. You will examine business strategy and activities including a virtual business game simulation that will give you the opportunity to put the theory you've been learning on the course into practice.

Within the media component of this course you will study the theore

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