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Keele University BA (Hons) Business Management and Marketing
Keele University

BA (Hons) Business Management and Marketing

Keele, United Kingdom

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Introduction

Our Business Management and Marketing BA offers you the chance to specialise in marketing and also to develop your broader understanding of management. We concentrate on allowing you to elevate your learning about management in different types of organisations and give you the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world.

The modern business environment needs individuals who can critically think about managing, organisations and the people who are employed by them, and you will improve your knowledge about this by studying management from a wider historical, economic, political and sociological context.

Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.

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