Bachelor in English for Public Relations Kauno Kolegija

The aim of the study program is to train specialists who are able to communicate correctly in the professional English language; appropriately use the professional terms of management spheres and public communication; organize and manage internal and external communication of an enterprise in Lithuanian and English; develop and assess information products; broaden and sustain intercultural communication and cooperation; shape the image of an organization in the Lithuanian and foreign languages; apply various strategies of integrated communication; flexibly respond to market changes; and adapt to evolving conditions of the environment.

Distinctive features of a study program

The study program is oriented toward studies of professional English, which provides favorable conditions for becoming a specialist in a particular linguistic area. Students have their internships in different types of companies: media channels; communication and information divisions of the centers providing cultural and social services as well as manufacturing companies.

Courses

1st semester

• Social Psychology, 3 ECTS
• Sustainable Development, 3 ECTS
• Contemporary English 1, 6 ECTS
• English Phonetics, 3 ECTS
• Basics of Linguistics, 3 ECTS
• English Grammar 1, 6 ECTS
• Information and Media Technologies, 6 ECTS

2nd semester

• Basics of Economics and Management, 6 ECTS
• Professional Lithuanian, 3 ECTS
• Contemporary English 2, 6 ECTS
• Philosophy of Language, 3 ECTS
• Corporate Communication, 6 ECTS
• English Grammar 2, 6 ECTS

3rd semester

• Business English 1, 6 ECTS
• Sociolinguistic, 6 ECTS
• Methodology of Writing Texts and Summarising, 3 ECTS
• Internship of Information and Communication Management, 6 ECTS
• Public Relations, 6 ECTS
• 2nd Foreign Language (German / French / Russian / Spanish) 1, 3 ECTS

4th semester

• Business English 2, 6 ECTS
• English Lexicology and Stylistics, 6 ECTS
• Professional Internship I, 6 ECTS
• Professional Ethics and Law, 6 ECTS
• 2nd Foreign Language (German / French / Russian / Spanish) 2, 3 ECTS
• Freely Elective Courses from KUAS List, 3 ECTS
• 5th semester
• Methodology of Applied Research, 3 ECTS
• Research Paper, 3 ECTS
• English for Public Relations and Communication 1, 6 ECTS
• Professional Internship II, 9 ECTS
• 2nd Foreign Language (German / French / Russian / Spanish) 3, 3 ECTS
• Management of Informative Texts, 3 ECTS
• Freely Elective Courses from KUAS List, 3 ECTS

6th semester

• Theory and Practice of Translation, 3 ECTS
• English for Public Relations and Communication 2, 6 ECTS
• Final Professional Internship, 9 ECTS
• Professional Bachelor Thesis, 9 ECTS
• Freely Elective Courses from KUAS List, 3 ECTS

Freely Elective Courses

Global Economics: 15 ECTS

• Global and Regional Economics, 5 ECTS
• Intercultural Communication, 5 ECTS
• Crisis Management, 5 ECTS

Modern Management of Organization: 15 ECTS

• Talent and Competencies Management, 5 ECTS
• Creative Solutions of Business, 5 ECTS
• Change and Innovation Management, 5 ECTS

From Idea to Business: 15 ECTS

• Creative Development of Business: Planning and Verification, 6 ECTS
• Financing of Business Idea, 5 ECTS
• Commercialization of a Business Idea, 4 ECTS

Business Change Management: 15 ECTS

• Change Management, 4 ECTS
• Risk Management, 5 ECTS
• Project Management, 6 ECTS

Personality and Career: 15 ECTS

• Personality Psychology and Self-education, 5 ECTS
• Leadership, 5 ECTS
• Career Planning, 5 ECTS

Management of Relations with Customers: 15 ECTS

• Stress Control, 6 ECTS
• Effective Client Management, 5 ECTS
• Conflict Management, 4 ECTS

Creative Personality: 15 ECTS

• Personal Branding, 5 ECTS
• Creative Writing, 5 ECTS
• Creative Decision Making, 5 ECTS

Wellness and Health Quality: 15 ECTS

• Healthy Living and Nutrition, 5 ECTS
• Life Coaching, 5 ECTS
• Movement and Art Therapy, 5 ECTS

Active Leisure Organization: 15 ECTS

• Forms of Active Leisure, 5 ECTS
• Sport for All, 5 ECTS
• Leisure Projects Management, 5 ECTS

French and Spanish Language and Culture: 15 ECTS

• French Language and Culture, 8 ECTS
• Spanish Language and Culture, 7 ECTS

Communication Impact on Masses: 15 ECTS

• Gender Communication, 5 ECTS
• Personal Communication, 5 ECTS
• Theory of Propaganda, 5 ECTS

Sustainability and Travel: 15 ECTS

• Sustainable Tourism, 5 ECTS
• Responsible Consumption, 5 ECTS
• Sustainable Event Management, 5 ECTS

Russian Language and Culture: 15 ECTS

• Russian Language, 9 ECTS
• Russian Cultural Resources, 6 ECTS

Activities of teaching and learning

Innovative teaching and learning methods are applied, and the study process is virtualized. Student-oriented self-study is based on tasks and group activities that encourage problematic and critical thinking. An educational environment is created to enable students to self-control their study process, reflect on their activities and encourage creativity and innovation. The program strives for students’ active participation in the study process. During lectures, attempts are made to create an environment for discussions; and a dialogue between the teacher and the student is encouraged.

Methods of assessment of learning achievements

A ten-score cumulative assessment system for assessing knowledge and skills is used. During a semester, learning outcomes are assessed during interim accountings (translations, tests, individual and group tasks and their presentations, projects, presentations of practical and self-study tasks, etc.). The final score consists of interim and examination evaluation scores.

Framework

Study subjects (modules), practical training: Social Psychology, Sustainable Development, Basics of Economics and Management, Professional Lithuanian.

Subjects of the main study field (126 ECTS):

• Subjects (87 ECTS): Contemporary English, English Grammar, English Phonetics, Basics of Linguistics, Philosophy of Language, Business English, Corporate Communication, Sociolinguistics, English Lexicology and Stylistics, Theory and Practice of Translation, Methodology of Applied Research, Research Paper, English for Public Relations and Communication, Methodology of Writing Texts and Summarizing;
• Internships (30 ECTS): Internship of Information and Communication Management, Professional Internship, Final Professional Internship;
• Professional Bachelor Thesis (9 ECTS).
• Elective Courses (30 ECTS): 2nd Foreign Language, Information and Media Technologies, Public Relations, Professional Ethics and Law, Management of Informative Texts. Freely Elective Subjects (9 ECTS)

Optional courses

Students have a right to choose elective courses from the list offered by Kauno kolegija. Students can choose a 2nd foreign language from the list offered by the Language Centre of Kauno kolegija (10 languages).

Access to professional activity or further study

Access to professional activity

Graduates can produce information and communication products in their mother tongue and the English language and know the principles of management, therefore they can work in the divisions of public relations and marketing services of Lithuanian and foreign companies.

Access to further study

Graduates have the right to continue their postgraduate studies following the terms and conditions set by any higher education institution.

Learning outcomes:

Graduates will:

• Correctly communicate in foreign languages in written and orally;
• Correctly use the mother tongue;
• Correctly use the professional terms of the spheres of management and public communication;
• Know the strategies of integrated communication;
• Administrate internal and external communication of an enterprise in Lithuanian and foreign languages;
• Shape and sustain the image of an organization in the Lithuanian and foreign languages;
• Develop and present information products in correct Lithuanian and foreign languages;
• Apply media and technologies of integrated communication;
• Perceive and assess social, cultural, and linguistic environment;
• Sustain and expand intercultural communication and cooperation;
• Correctly identify the forms of business organization and economic phenomena in the Lithuanian and foreign languages;
• Apply the knowledge of management and economics while organizing and administrating the performance of business organizations.