Business Psychology (B.A.) | Market and Consumer Psychology

You believe that the focus is on people and want to learn more about how people perceive themselves and the world around them, how they behave, interact and change the world – without focusing on psychological therapy. You are particularly fascinated by how markets work: Why do people choose certain brands and products, how does advertising shape us as people? That’s why you want to acquire practical skills in management, consumer research and psychology. These skills will open up many perspectives for you in advising people, but also in understanding markets and consumers.

The program focuses on psychological traditions rooted in the humanities and social sciences, with a strong emphasis on interpretive and qualitative methods. It follows an interpretative approach that combines management and selected areas of psychology. The program combines analytical skills, reflective potential and applied skills. During a semester abroad, you can deepen your skills at one of our partner universities.