BBA in
Bachelor of Business Administration (Hons) in Marketing IUMW - International University of Malaya-Wales
Scholarships
Introduction
At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
Our programme also focuses on understanding the nature of the business and its role in modern business society. Marketing is vital to the success of products and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.
The modules aim to produce graduates that are ready to become successful business entrepreneurs. Students will develop an awareness of the sustainability issues pertinent to business in the wider global context.
Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in a unique education package inclusive of vibrant university life in the heart of Kuala Lumpur.
