BA in Human Resource Management and Communication

Please note: There is currently no ongoing study programme or other study operations.
The planned start in October 2024 is subject to a positive accreditation decision.

Students develop skills that enable them to work in all areas of business administration, in particular human resource management. The program focuses on specialist knowledge in the areas of HRM and communication. In addition, students acquire a broad economic background with the necessary knowledge of law, which prepares them for future professional fields. The broad-based economics program includes courses in general business administration and economics.

These fundamental subject areas are supplemented by courses in the fields of digitalization, sustainability, and business management, which are designed to prepare students in particular for the future requirements of human resources departments in a dynamic and global environment.

Analytical and academic skills are promoted through courses on statistics and data analysis as well as research methods and scientific work. The program is enhanced by teaching key social communication skills such as negotiation, critical thinking, problem-solving methods, and in-depth language skills in business and academic English.

Core Study Areas

Business Administration

• Foundations of Business Administration 3 ECTS
• Management Information Systems 4 ECTS
• Accounting and Controlling 5 ECTS
• Public Relations and Media Management 4 ECTS
• Management I / Managerial Economics 4 ECTS
• Sustainability Literacy 3 ECTS
• Management II / Organisationsentwicklung 4 ECTS

Human Resource Management

• Introduction to the field of HRM & Communication 3 ECTS
• Foundations of Coaching 3 ECTS
• Human Resource Management I 4 ECTS
• Human Resource Management II 4 ECTS
• Change-Management 4 ECTS
• Strategic Human Resource Management 4 ECTS
• Talent Acquisition 3 ECTS
• Professional and Self-Development 4 ECTS
• Career Development and Management 4 ECTS

Communication

• Communication Skills 4 ECTS
• Social Psychology 3 ECTS
• Intercultural Awareness and Competencies 4 ECTS
• Interview and Negotiation Skills 4 ECTS
• Critical Thinking and Problem Solving 2 ECTS
• Leadership I and Business Ethics 4 ECTS
• Diversity and Inclusion 4 ECTS
• Team Dynamics and Collaboration 4 ECTS
• Leadership II 4 ECTS

Further Study Areas

Law

• Law Fundamentals 4 ECTS
• Employment Law I 4 ECTS
• Employment Law II 4 ECTS
• Tax Law 4 ECTS
• European Law 4 ECTS

Academics

• Business and Political Sciences 3 ECTS
• Business Plan 3 ECTS
• Academic Writing 3 ECTS
• Research Methodology 3 ECTS

Languages and Maths

• Business English I 3 ECTS
• Business English II 3 ECTS
• Academic English 3 ECTS
• Mathematical Economics 3 ECTS
• Business Statistics 3 ECTS

Optional Study Areas

As part of the degree program, students must complete free electives worth 12 ECTS credits and compulsory electives worth 20 ECTS credits (5 courses worth 4 ECTS credits each). As an alternative to the regular compulsory electives, a work placement can be completed during the degree program.

Students who already have equivalent, relevant professional experience can apply for credit transfer. The private university equates 30 working hours with 1 ECTS credit point. Work experience totaling 600 working hours must be provided for the working hours to be credited in place of the elective subjects.

Compulsory Optional Subjects

• HR Management in Non-Profit Organizations 4 ECTS
• E-Recruiting 4 ECTS
• Employer Branding 4 ECTS
• Intercultural HR-Leadership 4 ECTS
• Advanced Coaching 4 ECTS
• International Employment Law 4 ECTS
• Expatriate Management 4 ECTS
• International Remuneration Systems 4 ECTS
• Organizational Psychology 4 ECTS
• Workplace Health Promotion 4 ECTS
• Fringe Benefits and Pension Plan 4 ECTS
• In-house Training Competence Development 4 ECTS
• Work placement and report module I 4 ECTS
• Work placement and report module II 4 ECTS
• Work placement and report module III 4 ECTS
• Work placement and report module IV 4 ECTS
• Work placement and report module V 4 ECTS

Total to choose: 5 courses at 4 ECTS each = 20 ECTS

Electives

• German for Beginners 3 ECTS
• Spanish for Beginners 3 ECTS
• German Intermediate 3 ECTS
• Spanish Intermediate 3 ECTS
• German Advanced 3 ECTS
• Spanish Advanced 3 ECTS
• Modern Philosophy 3 ECTS
• Creative Workshop 3 ECTS
• Health and Fitness Workshop 3 ECTS
• Politics and Society 3 ECTS
• Business Geographics 3 ECTS
• Modern City Planning and Architecture 3 ECTS

Total to choose: 4 courses at 3 ECTS each = 12 ECTS

Compulsory Optional Subjects/Internship: 20 ECTS
Electives: 12 ECTS
Bachelor Thesis: 8 ECTS

Total: 180 ECTS

Graduates of the degree program are qualified to take on general business management tasks. In particular, later professional fields and career opportunities arise in the cooperation in personnel planning of small and medium-sized enterprises, which significantly shape the Austrian corporate landscape and larger organizations.

In addition, they can be employed in the development, planning, and implementation of recruiting and personnel development measures, personnel marketing and employer branding, performance management, digitalized personnel administration, personnel planning, and management, as well as supporting change processes in companies and organizations.