First Level Triennial Course in Communication Design - Naples
IUAD Accademia della Moda
Key Information
Select location
Campus location
Naples, Italy
Languages
Italian
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Oct 2024
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The academic course in communication design trains creative designers with the theoretical and practical preparation to manage the design of visual communication.
The first level three-year course is recognized by the Ministry of Education, University and Research and includes theoretical and practical lessons that address visual communication from multiple points of view.
The exponential growth of new communication channels and new formats is the most exciting challenge for a designer. Today, making visual communication means designing and creating coherent systems, capable of restoring meaning beyond the tools used.
Curriculum
Your course of study
What you will learn during the course
The study plans integrate design-expressive and technical-operative methods and market trends, to create truly required skills.
I year
You will begin to approach design in its various nuances, from illustration to graphic design, with a solid foundation in art history.
Total CFA | 60 |
Teachings | CFA |
Computer Graphics i | 12 |
History of Modern Art | 6 |
History of Applied Arts | 6 |
Graphic Design I | 8 |
Layout and Visualization Techniques | 6 |
Art Direction I | 8 |
Illustration | 6 |
Foundations of Informatics | 4 |
English | 4 |
II year
You will begin to deal with the design of the creative concept and learn about the different channels to achieve it. In addition, you will be able to integrate the study plan with activities of your choice.
Total CFA | 60 |
Teachings | CFA |
History of contemporary art | 6 |
Digital Technology and Applications | 8 |
Art Direction II | 10 |
Graphic Design II | 8 |
Creative writing | 6 |
Concept Planning | 6 |
Multimedia design | 6 |
Using Web Software I | 6 |
AF of your choice | 4 |
3rd year
You will deepen the methodological and marketing aspects of the visual communication project, to then integrate the program with elective activities.
Total CFA | 60 |
Teachings | CFA |
Computer Graphics II | 6 |
Visual Communication Design Methodology | 12 |
Phenomenology of Contemporary Arts | 6 |
Marketing and Management | 6 |
Direction | 6 |
Use of Web Software II | 6 |
AF of your choice | 6 |
Additional linguistic, computer, or relational knowledge, internships, etc. | 4 |
Final test | 8 |
Experiment and work to learn
The method of the Academy consists of 30% of lectures and 70% of practical application. Students will work in an open laboratory where they can experiment and learn, with classroom simulations of real situations, for example the realization of a prototype for a client.
The final tests and project
The final exam consists in the preparation and presentation of a multi-channel visual communication project. The project must include the preparatory phase, any moodboards and sketches, and all the material that may be functional to understanding the work carried out.
Scholarships and Funding
Career Opportunities
The future after the Academy
After the course, you will be able to work as a freelancer or collaborate on editorial projects, in companies and institutions, in the corporate communication sector, in corporate graphics and in digital media.