Bachelor of Business in Marketing

A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.

Years 1 & 2 focus on general business modules with introductory modules in Marketing. Year 3 allows you to specialise in your Marketing discipline with modules focusing on sales & retail; advertising; services; event management & sustainability; market research & consumer psychology. Year 3 also includes a marketing work placement or study abroad semester. On successful completion of year 3 you have the option to complete one more year for an honours degree (Level 8) – Bachelor of Business (Honours) in Marketing.

If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business in Marketing is the course for you. It allows you to develop your business and marketing knowledge & skills before considering progression to an honours degree.