Bachelor in Public Relations and Advertising

Companies produce products and services to cater to the needs and demands of the target market. In order to succeed, companies and brands need to create awareness within the target market and have a positive image. This requires enormous effort in the globally competitive environment.

In this environment, in order to promote their commercial activities, companies use marketing communications, the most popular tools of which are ‘Public Relations’ and ‘Advertising’. Thus, ‘Public Relations and Advertising’ have become important areas within the marketing field.

‘Public Relations’ deals with topics such as event management, integrated marketing communications, lobbying, sponsorship, brand communications, crisis management, reputation management, corporate communications, and social responsibility. ‘Advertising’, on the other hand, covers topics such as copywriting, television advertising, advertising production, media planning, digital advertising, advertising photography, and creative advertising.

Department of Public Relations and Advertising of Istanbul Medipol University aims to graduate its students with the necessary skills as well as a broad understanding of ‘Public Relations’ and ‘Advertising’.

• Academic English I
• Academic English II
• Advertising Copywriting
• Advertising Design
• Advertising Language And Dis
• Advertising Models And Strategies
• Advertising Workshop
• Case Studies In Marketing Communication
• Cinema Art
• Commercial Construction And Management
• Communication Law
• Communication Skills And Presentation Techniques
• Communication Theories
• Consumer Behaviour
• Corporate Identity
• Creative Advertising
• Customer Experience Management
• Customer Relationship Management
• Diction
• Digital Advertising
• Digital Content Management
• Editing
• Editing Applications I
• Editing Applications II
• Entrepreneurship
• Fundamentals Of Law
• Graphic Animation
• Health Communication
• Health Tourism Marketing
• Human Resources Management
• Intercultural Communications
• Introduction To Advertising
• Introduction To Business Administration
• Introduction To Communication Science
• Introduction To Political Science
• Introduction To Public Relations
• Introduction To Sociology
• Journalism Workshop
• Marketing Principles
• Media And Politics
• Media Planning
• Models And Strategies Of Public Relations
• Persuasion Stratigies
• Photography And Visual Communication
• Political Communication
• Pr And Advertising Photography
• Pr And Advertising Practices In New Media
• Professional Practice
• Public Diplomacy And Lobbying
• Public Relations And Advertising Project
• Public Relations Copywriting
• Public Relations Workshop
• Reputation Management
• Research Methods
• Scenario Writing Techniques
• Semiotics
• Social Media And Digital Campaigns
• Strategic Public Relations
• Typography And Design

Aim

This program aims to graduate students who will have the competency to work in public relations and advertising sectors. Graduates will use effective communications in the work environment, follow up the new trends, have a good command of the new communication technologies, and have an ethical responsibility.

Graduates will have the opportunity to work in a broad business environment, both in the private and public sectors. The graduates can work in national/international advertising agencies, public relations companies, digital communication companies, media organizations, event management companies, media planning, and purchasing companies, non-profit organizations, political parties. They can also work as a strategic communication expert, corporate communication expert, or public relation expert in national and international companies. The graduates would also have the opportunity of starting from scratch and build their own agency. Besides they may proceed with master's and doctorate degree and be an academician or have a pedagogic formation education and teach in high schools.