Bachelor in Business Management and Marketing
Vilnius County, Lithuania
DURATION
7 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jun 2025
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 3,190 / per semester
STUDY FORMAT
On-Campus
Introduction
This programme will introduce you to the business world from various angles. It will provide you with a strong basis for management, will help develop analytical skills and solve real-world problems that many companies face. The program specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in a local or international company.
Executives of the largest international companies operating in Lithuania say ISM University provides the highest quality education. - 2019 Quarterly Lithuanian Investor Confidence Index Survey
Study tour to the world’s biggest technology conference – WEBSUMMIT!
During the visit:
- Participate in the largest technology conference WEBSUMMIT in Portugal.
- Network with executives of global companies.
- Expand knowledge in technology, innovation, and digital marketing.
- Get acquainted with TOP Portuguese startups.
Additional opportunity – double degree at the leading business schools: Study form Spend part of the course in Lithuania and in Norway or France.
Admissions
Scholarships and Funding
- LPIT tax relief: Get back up to 20% of the tuition fee paid
- ISM Family Scholarship: 15% discount for studies
- ISM Scholarship: up to 50% discount for studies
- ISM Achievement Scholarship: awarded to the ten highest scoring (weighted average) ISM undergraduate students studying in the same course
Curriculum
1st year
1st semester
- Applied Mathematics for Social Sciences (FUN114)
- Logical Argumentation (MNG241)
- Marketing Principles (MNG103)
- Principles of Finance (FIN114)
- Principles of Economics, Business, and Management (MNG101)
- Academic Writing and Presentation Skills (HUM108)
2nd semester
- Financial Accounting (FIN101)
- Organizational Behavior (MNG107)
- Microeconomics (ECO101)
- Quantitative Decision Making (FUN118)
- Elective course
2nd year
1st semester
- Business Ethics and Sustainability (MNG239)
- Statistical Data Analysis (FUN107)
- Consumers Behaviour (MNG106)
- E-Commerce (MNG154)
- Macroeconomics (ECO102)
2nd semester
- Advertising and Sales Promotion (MNG245)
- Corporate Governence and Business Law (MNG240)
- Neuromarketing (MNG238)
- Business Research Methods (MNG165)
- Entrepreneurship (MNG110)
3rd year
1st semester
- Project Management (MNG163)
- Customer Relationship Management (MNG244)
- Digital Marketing (MNG234)
- Strategic Management (MNG109)
2nd semester
- Elective courses
4th year
1st semester
- Internship (MNG144)
- Bachelor Thesis (MNG120)
Program Outcome
After graduation you will be able to answer these questions:
- What are the trends in consumer behavior in this industry? How to increase user value? How to measure the impact of a marketing campaign on sales results? How to motivate teams? - Multinational companies, corporations, service centers
- How to optimize processes? How to create a responsive website? - Government institutions
- How to reduce customer acquisition costs? How do I increase my conversion rate? How to use social media for marketing purposes? - Businesses, start-ups
- How to create a sustainable business model? What keywords to use in content marketing? What digital marketing tools to choose? What is the best way to increase website traffic? - Organizations from culture to environmental protection
Facts
- 25% on average higher salary compared to graduates of other LT universities
- Data: Lithuanian Government Strategic analysis center, graduates of economy, finance and management, 2019
- 1940 € average salary after tax 2-3 years after graduation
- Survey of ISM graduates 2022
- 98% graduates would recommend studies at ISM to friends or family
- 98% graduates are employed in their study field
- 60% lecturers from abroad
- Every 3rd graduate owns a business
After graduation, you will be able to:
- Explain the influence of the internal and external environment on business organizations. Collect, analyze, and interpret data needed to solve business problems.
- Predict digital marketing trends, develop a digital marketing strategy and marketing communication plan.
- Improve, plan, organize and evaluate the management and marketing activities of organizations. Identify, analyze and evaluate business opportunities for new start-ups and existing companies in national and international markets.
- Apply knowledge of management, marketing, organizational behavior, economics, finance, and ethical principles in business practice. Communicate and work effectively in intercultural and interdisciplinary teams.
- Develop self-learning skills necessary to continue studies at a higher level of studies and professional activities.
Program Tuition Fee
Career Opportunities
Career opportunities
The program specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in a local or international company.
What can you be after the graduation?
- Head of Marketing
- Sales Manager
- Business Consultant
- Social networking specialist
- Project manager
- Content Creator
- Start your own business
- Head of advertising creation