Bachelor in Business Management and Marketing
Vilnius County, Lithuania
DURATION
42 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Aug 2024
EARLIEST START DATE
02 Sep 2024
TUITION FEES
EUR 2,990 / per semester
STUDY FORMAT
On-Campus
Introduction
This program will introduce you to the business world from various angles. It will provide you with a strong basis for management, will help develop analytical skills and solve real-world problems that many companies face. The program specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in a local or international company.
Executives of the largest international companies operating in Lithuania say ISM University provides the highest quality education. - 2019 Quarterly Lithuanian Investor Confidence Index Survey
Study tour to the world’s biggest technology conference – WEBSUMMIT!
During the visit:
- Participate in the largest technology conference WEBSUMMIT in Portugal.
- Network with executives of global companies.
- Expand knowledge in technology, innovation, and digital marketing.
- Get acquainted with TOP Portuguese startups.
Visits will be arranged if the pandemic situation allows.
Additional opportunity – double degree at the leading business schools: Study form Spend part of the course in Lithuania and in Norway or France.
Admissions
Scholarships and Funding
Scholarships available for all bachelor’s programs
Best International applicants who will be applying for the 2022 September intake can get a scholarship that covers up to 100%* of the tuition fee. Once granted, scholarships will continue to apply in the next semester provided that the student’s average mark is at least 8 out of 10 and the student has no failures or penalties. Only the best applicants will be granted scholarships by admission committee decision.
Opportunity to get a Scholarship up to 100% (only for early applicants)
Students who apply during the early admission period (November 1 – April 30) can expect to get a scholarship up to 100%. To get a scholarship, students are required to take ISM’s Test, which consists of three parts: English language, Mathematics, and Logical Thinking.
Scholarships will be issued by the end of May to those students who:
- Have the highest average grades from school
- Are highly motivated
- Perform well on ISM’s Test
100 Talents Scholarship
100 Talents scholarships cover 100% of tuition fees. Those scholarships will be issued by the end of the Main admission period which will be happening until July 23. Those scholarships will be awarded to students with the highest competitive scores (average marks from school and motivation evaluation). Students who enrolled during Early admission and already got a 25% scholarship will be also included into consideration about 100 Talents scholarships and if their competitive score remains one of the highest in the Main admission – their scholarship will increase, if not – they will remain with the previous one.
ISM Achievement Scholarship
Even more motivation to study well at ISM university! Undergraduate students with the highest grades are awarded an Achievement Scholarship, which covers as much as 25 percent of the annual tuition fees.
The university offers as many as 10 Achievement Scholarships for each course. Scholarships are awarded for academic achievement to those with the highest weighted average in the same course. At the end of the academic year, a competitive queue will be formed based on annual students’ results, according to which the Achievement Scholarships are awarded.
Curriculum
1 year
1 semester
- Applied Mathematics for Social Sciences (FUN114, LT)
- Logical Argumentation (MNG241)
- Marketing Principles (MNG103)
- Principles of Finance (FIN114)
- Principles of Economics, Business, and Management (MNG101)
- Academic Writing and Presentation Skills (HUM108, LT)
2 semester
- Financial Accounting (FIN101, LT)
- Organizational Behavior (MNG107)
- Microeconomics (ECO101, E, BMM)
- Quantitative Decision Making (FUN118, LT)
- Elective course
2 year
1 semester
- Business Ethics and Sustainability (MNG239)
- Statistical Data Analysis (FUN107, TVK, ITV, VVA)
- International Business (MNG108)
- E-Commerce (MNG154)
- Macroeconomics (ECO102)
2 semester
- Advertising and Sales Promotion (MNG245)
- Customer Relationship Management (MNG244)
- Neuromarketing (MNG238)
- Business Research Methods (MNG165)
- Entrepreneurship (MNG110)
3 year
1 semester
- Global Supply Chain Management (MNG243)
- Corporate Governance and Business Law (MNG240)
- Digital Marketing (MNG234)
- Strategic Management (MNG109)
2 semester
- Elective course
4 year
1 semester
- Internship (MNG144)
- Bachelor Thesis (MNG120)
Program Outcome
After graduation you will be able to answer these questions:
- What are the trends in consumer behavior in this industry? How to increase user value? How to measure the impact of a marketing campaign on sales results? How to motivate teams? - Multinational companies, corporations, service centers
- How to optimize processes? How to create a responsive website? - Government institutions
- How to reduce customer acquisition costs? How do I increase my conversion rate? How to use social media for marketing purposes? - Businesses, start-ups
- How to create a sustainable business model? What keywords to use in content marketing? What digital marketing tools to choose? What is the best way to increase website traffic? - Organizations from culture to environmental protection
Facts
- 20% on average higher salary compared to graduates of other LT universities
- Data: Lithuanian Government Strategic analysis center, graduates of economy, finance and management, 2017
- 1800 € average salary after tax 2-3 years after graduation
- Survey of ISM graduates 2019
- 98% graduates would recommend studies at ISM to friends or family
- 98% graduates are employed in their study field
- 42% lecturers from abroad
- Every 3rd owns a business
After graduation, you will be able to:
- Explain the influence of the internal and external environment on business organizations. Collect, analyze, and interpret data needed to solve business problems.
- Predict digital marketing trends, develop a digital marketing strategy and marketing communication plan.
- Improve, plan, organize and evaluate the management and marketing activities of organizations. Identify, analyze and evaluate business opportunities for new start-ups and existing companies in national and international markets.
- Apply knowledge of management, marketing, organizational behavior, economics, finance, and ethical principles in business practice. Communicate and work effectively in intercultural and interdisciplinary teams.
- Develop self-learning skills necessary to continue studies at a higher level of studies and professional activities.
Career Opportunities
Career opportunities
The program specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in a local or international company.