BBA in
Bachelor of Business Administration (BBA) IMSG International Management School Geneva
Introduction
Description
The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap between theory and practical application while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.
Programme Objectives
This program provides a global approach to management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.
Pace
In years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.
In year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.
If you follow the three years, you’ll earn 180 ECTS Credits.
Validation/ Thesis
At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.
Diploma
Our BBA is delivered by the International Management School Geneva, a Swiss Private School Register & EFQM accredited school. We are also EFMD members. The International Management School Geneva follows the Bologna agreement directive: by following a three years Bachelor programme, you’ll earn 180 ECTS Credits.
Admissions
Curriculum
A 3 years program
Year 1
Finance & Accounting
- Accounting
- Financial Control Introduction
Marketing – Sales – Communication
- Fundamental of Marketing
- International Business
- Communication Tools
- Fundamental of Sales Technics
Management & Human Resource
- Sociology of Organizations
- International Relations Management
- Fundamental of Legal & Business Environment
General Knowledge
- Social Anthropology Introduction
- Swiss Institutions & Policy
- Method & Fundamental Courses
Peripheral Skills
- Business English
- Professional Behavior
- Fundamentals of Business Management
- A.I.P. (Assessment & Innovation Program)
Year 2
Finance & Accounting
- Cost Accounting
- Corporate Finance
Marketing – Sales – Communication
- Operational Marketing
- Market Studies
- Advertising and Institutional Communication
- Sales Technics Advanced
Management & Human Resource
- Human Resource Organization
- International Relations Management
- Legal & Business Environment Advanced
General Knowledge
- Anthropology and Business
- Macro & Micro Economy
- Method & Fundamental Courses
Peripheral Skills
- Business English
- Professional Behavior
- Fundamentals of Business Management
- A.I.P. (Assessment & Innovation Program)
Year 3
Finance & Accounting
- Taxation
- Financial Controlling
- Balanced Scorecard
- International Finance
- Finance Essential (Harvard Certificate)
Marketing – Sales – Communication
- Applied Marketing
- Persuading Technics
- Marketing Essential (Harvard Certificate)
Management & Human Resource
- Team and Change Management
- Supply Chain Management
- Cyber and Information Management
- Cross-cultural Management
- Decision Making
- Global Collaboration (Harvard Certificate)
Peripheral Skills
- Business English
- Professional Behavior
- Methodology and Dissertation
- Harvard Methodology and Cases
- Business Etiquette
- Speaking with Confidence
- Defense Preparation
Business Administration Major
- Customer Relationship Management
- Strategy and Communication Plan
- Entrepreneurial Spirit
- Behavioral Control & Negotiation
- Influence & Public Relations Management
Program Tuition Fee
Gallery
Career Opportunities
Job Prospects
Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry managerial position in SMEs or big companies, locally or internationally.