Bachelor in Graphic Design, Pathway in Media Design

A world of knowledge at your fingertips! Studying Media Design will make your digital projects a concrete reality You’ll acquire in-depth knowledge of graphic design and communication methodologies, creating unique proposals with complete autonomy, and in your style.

In this program, you’ll acquire and improve the skills you’ll use in programming, for User Experience (UX), to create a User Interface (UI) or generative graphics, as well as the resources you need to design websites, applications, and digital platforms.

During the 4-year program, you’ll learn the ins and outs of various media and programming languages and how to use various technologies such as VR and AR in visual communication and to create interactive products. The course is based on a learning-by-doing methodology and culminates with the presentation of your final project collaborating with real companies.

There are 60 places available for first-year students majoring in Graphic Design. Of these places, no specific number is assigned by pathway or language.

Methodology and structure

You’ll start the program as a user, and finish it as a digital designer who can skilfully analyze the client's behavior and expectations to create a proposition of value.

You’ll learn to understand your target, proposing strategic, visual solutions to design functional websites, applications, and digital platforms.

The syllabus is based on case studies and sets different learning goals, the difficulty of which increases as you acquire more in-depth knowledge.

What will you learn?

In the first year, you’ll acquire the basic concepts of design, design culture, and project methodology. Using basic design tools you’ll be actively encouraged to try new things, to create and communicate with your work, seeing every new challenge as an opportunity.

First Semester

• Foundation Project
• Foundation Project I
• Representation Techniques I
• Project Communication I
• An Introduction to Marketing
• Science Applied to Design
• Colour and Form

Second Semester

• Foundation Project II
• Representation Techniques II
• Project Communication II
• Technical Drawing I
• Sociology
• Volume

Year subject:

• The History of Art and Design

What will you learn?

In the second year, you’ll focus on web platforms, studying the relevant technological and design tools required. The syllabus includes classes on programming, interaction, and digital communication. You’ll also discover the ins and outs of visual languages and digital art, as well as production methodology, and designing aesthetic and visual works.

First Semester

• Informatics Graphic Design I
• Photography for Graphic Design
• The History of Graphic Design
• Semiotics
• Typography I
• Graphic Techniques for Graphic Design
• Animation Techniques for Graphic Design
• Workshop I

Second Semester

• Audiovisual Graphic Design
• Digital Communication I
• Programming I
• Digital Communication II
• Digital Communication III
• Interdisciplinary Project

What will you learn?

In the third year, you’ll focus on applications and web apps (wapps). You’ll gain experience working with real companies and on technical projects using prototypes and calculating actual costs. As you work on multimedia strategy designs and digital platforms, you’ll also be considering how communication and the audiovisual world have changed and the impact of the same over the last few centuries.

First Semester

• Strategy & Management for Graphic Design
• Workshop II
• Corporate Identity Project
• Post-production II
• Project Communication for Graphic Design
• Social Media Strategy

Second Semester

• Sound I
• Project I
• Editorial Project and Interactive Communication
• Contemporary Communication
• Packaging Project
• Multidisciplinary Workshop I

What will you learn?

You’ll begin your work experience with a real company and choose your professional specialization. In the 4th year, we’ll also take a look at interactive installations and extended reality (AR, VR, and MR). You’ll develop a visual installation and learn how to use specialized software. The course concludes with the preparation of your Final Project.

First Semester

• Post-production III
• Workshop III
• Programming II
• Project II
• Sound
• Professional Internship
• Multidisciplinary Workshop II

Second Semester

• Final Project
• Official Study Plan

Design career

IED lecturers have extensive experience in the sector and are eager to pass this on as you too gain experience designing your digital environments.