Bachelor in Graphic Design - Motion Graphics and Video

This course is for people particularly interested in design, drawing and animation.

The goals are to approach 2D and 3D design in a creative way, creating short animation films, video and sound, so it’s essential to have experience and a healthy curiosity in these areas.

You’ll be presented with a number of professional opportunities when you’ve finished the course: graphic design specialist, videographer, video creator, video editor and graphic animator specialised in every aspect of the art.

The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, and management for creative industries through workshops and common projects. and yearly projects, as well as the opportunity to work in an interdisciplinary manner on the thesis project. The program provides a structured core curriculum, providing incremental learning goals to the students throughout the four years, leading to the thesis or degree final project for real companies.

The course provides training on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space using audio-visual pieces. The project culture is the driving force of didactics, based on experiential learning through assignments from real companies.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of their own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and how to give character to a cartoon.

In the third year, students begin to contact companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc. Students comprehend the relevance of narrative in an audio-visual piece and develop a 2D animation short film using sophisticated software for production and postproduction.

During the fourth year, students take a compulsory internship in a company and each one chooses a professional profile. They conceive and make a short film emphasizing narration, and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.

Graphic designer, visual communicator, art director, typographer, branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics, producer of storyboards, scripts, short films, documentaries, video art, sound, photography and digital video director, etc.

IED Visual Communication alumni work at:

Vasava, Bassat Ogilvy, Shackleton Barcelona, H Magazine, Hangar Design Group, Metropolitan Magazine, Martin-Tissera-Lambert, Outline Studio, Zuluz.tv, Peragon, Common Sense, relajaelcoco, Hoet&Hoet, Umbria Jazz, Steer Davies Gleave, Stop Stealing My Look, Sarai Jacobs, Inoxcrom, Phranck, Little Buddha, etc.

Companies

The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline but also learn to work and get in touch with real clients and briefings.

Companies that have collaborated with the area: PSP Sony, Sónar, Ajuntament de Barcelona, Screen Festival y Feria Loop, Festival Grec, La Mercè, Institut de Cultura de Barcelona, Fefè Visual Magazine, IMAGO La Diáspora, Marca Barcelona, Museu de la Xocolata, Benetton, Brands & Roses, FINA BCN 2013, Ling, Ericsson Response, Benetton, etc.