Bachelor of Arts in Business Studies Specialization International Marketing International Business School the Hague

Marketing is the segment of business where you communicate directly with the customer. In this program, you will learn how to find your customers, know their needs and wants, choose the best way to approach them, and find out how well your marketing campaign is doing. If you are communicative, and creative and love to build relations with people, this program is just for you.

To assist in understanding how theoretical insights apply to real-world situations, the Bachelor in Business Studies combines core and elective modules that blend various teaching and learning methods, including lectures and seminars, workshops and simulations, as well as personalized assignments and numerous opportunities to explore, develop present and debate ideas and aspirations.

What to expect from I.B.S.H. Executive BA-BS:

An accredited Bachelor’s Degree in Arts jointly awarded by I.B.S.H. and a university in the UK. Our program is a solid and professional one, giving you the opportunity to specialize in several areas of interest. Furthermore, the program offers study-abroad opportunities. At the I.B.S.H. the courses are taught by experienced academics and distinguished practitioners with a background in international businesses, civil society, management, and finance and accounting. Our diverse faculty shares a deep commitment to the development of our students, and a desire to encourage, challenge, and inspire them.

Quality Education for Less

International Business School The Hague Online Programs

IBSH now offers all its programs also in an online format. As an online student, you will follow the same curriculum as in-class students and you can attend live classes via an Internet connection or you can study via recorded classes. You will do the same assignments and projects as the on-campus students and you can connect to your lecturer for each course you are attending via our advanced online course delivery system. Online students can change to on-campus mode at the end of every semester, by changing their enrolment. Also, online students can attend IBSH summer school in the Hague, Netherlands (availability depending on the number of participants).

The entry requirements and entry dates for the various online programs are the same as for the on-campus programs. Furthermore, students must have access to a stable Internet connection with sufficient bandwidth.

Course list

• Business Strategy and Strategic Market Management
• Social Media and Online Marketing
• Consumer Behaviour
• Entrepreneurship and SME’s
• Leadership
• Innovation and New Product Development
• Corporate Responsible Management
• Customer Relations Management
• Business Negotiations
• Project Management
• Public Relations
• Internship / Thesis

*Please note that our degree programs presently are offered via our partner university under Italian accreditation. Your diploma will therefore come from Italy (not the Netherlands).