BA Game Design and Management

Structure and content

The practice-oriented combination of game design and management optimally prepares you to take on creative and project management functions in the areas of game and gamification - two central fields of activity of the future. Gain practical know-how in game design and game development studies and expand your business knowledge. Management and creative content go hand in hand in this course.

Developing tension arcs for digital games, evaluating strategies for game marketing and implementing new distribution channels - the Bachelor's degree in Game Design & Management (BA). offers you excellent game design training and at the same time prepares you for a successful management career.

content

What is special about the Game Design course at the Hochschule Fresenius is its high level of practical relevance, both in the production stages of game development and in the area of management. You will also gain important strategy and media skills and learn to reflect on the personal and social effects of gaming against an ethical background. General qualifications and scientific methods complete your profile as a game designer. The following contents are dealt with in the Game Design course:

Game design

• Game design
• Experience design
• Gamification and Serious Games
• Digital art
• Creative coding
• Level design
• Game Production

Business and Management

• Basics of Business Administration
• Project management and presentation techniques
• Business simulation game

Methodological skills and interdisciplinary qualifications

• Design thinking
• Marketing & Market Research
• Technical Applications & Data Analytics
• visual communication
• Social media & online communication
• Online editing & e-portfolio
• Storytelling & Dramaturgy
• Digital law

Focus

You can deepen your skills in game design and game development in the game design course by choosing a focus. Decide individually on one of the following areas of specialization in the Game Design course based on your interests:

Game-based and interactive game systems

Select the focus on game-based and interactive game systems and deal intensively with a concept for a game. After you have developed a design for the game, you also implement it on your own.

Moving image and narration

With a focus on moving images and narration, you will conceptualize and design a video or a short film, which you will also produce or implement yourself.

3D object and space design

As part of the focus on 3D object and room design, you will develop your own concept and draft for a 3D object or room. You also implement this yourself and produce it.

Career prospects

Your future in the gaming industry - designer, producer or something completely different? The combination of game design studies and management skills offers you exciting and diverse job opportunities. In the future, the fields of game design and game development will open up further, because gamification is finding its way into numerous everyday areas. For example, game principles and mechanics as well as game management will increasingly be used in knowledge transfer and in the areas of user experience.

With a bachelor's degree in Game Design & Management (BA), you can start as a young executive in companies in the digital economy and the gaming industry, work in a project management role in the product and design context or implement your own product ideas as part of a startup.

Areas of activity with a Bachelor's degree in Game Design & Management (BA) are:

• game designer
• Game Artist
• Game Programmer
• Product Manager
• UX designer
• UI designer
• Content designer
• Game producer
• Technical Artist
• Game developer