Bachelor of Business Administration in Marketing Hardin-Simmons University

Marketing is power. It creates and communicates a firm’s value offering that generates consumer motivation. Fundamental to success in marketing is having a sound understanding of consumer behavior and customer decision-making; understanding how to collect and use information about the marketplace, and an ability to integrate the components of the marketing mix to solve marketing problems.

These fundamentals to success are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, personal selling, and channel management, or exposure to such exchange environments as retailing, nonprofit, and international marketing.

Marketing provides an opportunity to apply creative flair in advertising and promotions; interpersonal and communication skills in sales and customer relations; and analytical skills in marketing research and digital marketing.

Real-World Experience

The curriculum extends outside the classroom to engage students in real-world, hands-on marketing projects for local businesses. Students are also encouraged to pursue marketing internships which further prepare students for a career in marketing.

BBA Core Curriculum

BBA Marketing Core Requirements

These courses are required to be fulfilled in the Core Curriculum.

• Finite Mathematics for Business
• Calculus I
• Principles of Macroeconomics
• Principles of Microeconomics

Business Core and Major Requirements

Business Core

• Principles of Accounting I
• Principles of Accounting II
• Business Statistics
• Business Analytics
• Business Law I
• Management of Information Systems
• Business Ethics
• Intro to Computer Applications
• Personal Finance
• Principles/Financial Mgmt
• Introduction to Management
• Principles of Marketing

Major: Marketing

• Consumer Behavior
• Marketing Research
• Marketing Management
• Upper-level electives
• Business upper-level credits

Why should I major in Marketing?

A degree in Marketing ensures that you know how to plan effectively and communicate creatively in the marketplace. Marketing has a high projected job growth and greater opportunities for career advancement. You will gain knowledge in:

• Marketing Principles
• Marketing Research
• Consumer Behavior
• Marketing Management

What will I learn from majoring in Marketing?

• Tools for creating marketing strategies;
• Effective market communication;
• Creating and maintaining marketing and promotional budgets;
• Tools for managing an effective marketing department;
• How to analyze and apply the motivations and behaviors of consumers in the marketplace.

Where can I work with a major in marketing?

Every person that works in any industry or any firm plays a significant role in marketing. Marketing majors are well trained for careers in all sectors of the economy. Entry-level positions for majors occur in sales, customer service, public relations, promotions, distribution, direct marketing, advertising, and marketing research. Majors are also well placed to identify opportunities and develop marketing plans for their own entrepreneurial ventures.

Majors and minors in marketing are employed in:

• Education
• Healthcare
• Advertising agencies
• Manufacturing
• Hospitality
• Retailing
• Sports venues / team organizations
• Real Estate
• Insurance
• Nonprofit organizations

Students who have graduated from HSU with a major or minor in marketing have gained employment with the following companies:

• Tanya Harbin Real Estate
• Dalgren Duck & Associates
• Southwest Airlines
• Arrow Ford
• Kindred Healthcare
• Hampton Inn & Suites
• Wesley Court Senior Living
• DeWolff, Boberg & Associates
• NCSA Athletic Recruiting
• Quality Implement Company
• Various entrepreneurial companies