Bachelor in Advertising and Public Relations Hallym University
The Department of Advertising and Public Relations was first certified by the International Advertising Association in Korea in 2008 as the IAA-Accredited Institution.
IAA certification has been granted to only 57 institutions in the world including major universities of the advertising and PR fields such as Michigan State University, University of Florida. The fact that the Department of Advertising and Public Relations obtained the IAA certification means that its educational programs receive recognition as the program to meet the international standards.
The best program of the advertising and PR fields and advanced model of major education in the whole universities evaluated by the Korean Council for University Education
The advertising and PR educational program of Hallym University won the best award in the evaluation of mass communication and advertising and PR field conducted by the Korean Council for University Education in February 2005. And it was introduced in the Advanced Symposium of the Major Educational Course by the Advancement of College Education Project(ACE) Selection in January 2013 as an example of the advanced model of major education. It has built the Career Exploration Plan system that students can set their career goals and take major subjects suitable for them and given contact-type career guidance by utilizing it. The Department of Advertising and Public Relations defined smart advertising and PR as the next characterization area as information and communications technology has developed and consumers' media environments have rapidly changed. And it established the basic plan and reorganized the curriculums accordingly.